When the Internet is full of our lives, when online advertising is full of the Internet, many people may have forgotten or do not know online advertising is the Flash format, Flash will not recall the "club" - Adobe. The rise of the Internet success of Flash today, the Internet's vitality also foreshadowed the future development of Flash, however, Flash is also not just belong to the future of the Internet, this is the Adobe Global Vice President and General Manager of Dynamic Media Bill Hensler sense to CNET reporters suffered.
Full service end to end solution for advertisers
According to statistics, by the end of 2007, the video advertising market, advertising has accounted for 2% market share, while 97% of video ads is Flash format.
Hensler pointed out that a large share of 97%, we do not feel the existence of Adobe, because advertisers can customize their own interface, but Adobe is also willing to do the hero behind the scenes there is not anywhere to ensure that the economic benefits of live ads .
In addition, Adobe's Flash player has done something in the background, important work is made from advertising, delivery, collection, to the return rate of phases, all the accurate tracking. In this closed loop behavior in advertising, Flash can help advertisers Jinxing accurate input through the analysis of the background and foreground identification technology, allowing users to registration information, and user behavior to accurately collect such information back to advertisers, advertisers, advertising guide more effective, more accurate delivery.
When asked whether Adobe will use this technology advantage in the market consultation, investigation work, Hensler said, Adobe will market consulting firm Tigong tools and ideas put forward views to help them investigate, but the future is not directly enter the market consulting, still hard to say.
However, Flash background tools of advertising data collection and analysis capabilities, Hensler attributed to the Adobe Flash technology in highly integrated end to end workflow, from creation to distribution of video every step of the involvement of both Adobe , to provide all aspects of products and development tools. Apple is not only the creative side of distribution side, Microsoft distributed client and not only the creative side, Adobe covers the entire process.
From design to development: "One key" exchange
Services for designers is Adobe's housekeeping skills, but with Adobe's product line expanded to a total end to end solutions, developers have become Adobe's serve, in many people's minds, pondering Developer way of thinking is not as good at Adobe, developers and designers on the Adobe case, which is more important, it becomes a place before the much-needed balance in the Adobe issue.
Hensler that developers and designers in Adobe's eyes just as important, it appears to be no clear answer to an answer, but this is for Adobe, has indeed not easy, because the developers of this is not within the scope of Adobe's audience, However, after the acquisition of Macromedia, Adobe extend to the audience here.
In Hensler view, between designers and developers are no absolute divide, whether developers or designers, interaction is their common purpose. Programming tools can be achieved when the time had to blur the boundaries between the two had.
The products offered by Adobe, Flash design and development erected a bridge between the designers now do not need the help of developers can work on his network or other platform.
Hensler stressed that the general reference to Flash, when everyone first thought is on the Internet, your computer can see, the often ignored the existence of Flash in more places, such as MP3, set-top boxes, mobile phones, Wii, and even infant Education and learning machine, has the existence of Flash.
Flash applications in a variety of platforms, it made its production requirements, as to meet the different media, the need for different platforms, Adobe aims to provide a very convenient feature, whether graphic or video design, when not in writing too many to consider the future be converted into Flash, do not learn programming, Adobe tools in providing a "one-click" function, can achieve change.
One key example will uncode DVD into a Blu-ray release, or posted on the Internet into Flash, where all the options to achieve with a button to select, submit the same user experience.
Of course, there are some slightly more complex needs, is a designer to achieve by the power of design can not, it is necessary with high-end design tools, such as Flex.
Upcoming release of Flash Player Offline
Hensler said, Flash online interactive experiences, can immediately implemented offline, because in April Adobe released Adobe Media Player, users do not need the help of Web browsers, you can watch Flash videos offline.
The release of Adobe Media Player, video publishers can be further expanded business model. Adobe Media Player can better provide, track and protect video content and to commercialize their brand packaging. Through the Adobe Media Player, publishers will have a new promotional channel, and get authorization based on analysis of online and offline data to more accurately understand their audience.
In addition, Adobe Media Player video publishers to publish, you can change the AMP through the RSS custom background, play elements and Banner can customize the RSS state. Integration of Flash video streaming ads, automatically pop up the entrance of the Video streaming playback to see the pop-up, strengthening the interaction, the global retail giant Wal-Mart is likely to be the application of the adopters.
Flash on the phone the opportunity: the confusion in the expected
Phone as a new media, prospects are generally favorable, many industries, enterprises would like to take the rise of the fifth media machine, share a piece of the market, Adobe is no exception, talk about mobile phones, like the phonograph opened Hensler.
Hensler said, Adobe also have aimed at the trend of the rise of mobile media, although the phone as the media in what form the future is still unpredictable, but the adobe hope that forward-looking products and technologies, no matter what time can enter this area a matter of course. In Creative Suite 3 product suite through the sharing of modules on Adobe Device Central, is designed for cell phones and mobile devices design.
But the future direction of mobile media, Hensler also very frank expressed their doubts.
A new medium appears, will attract a lot of attention, but as a new comer on the consumer's spending habits has not been thoroughly studied in many places, more in-depth understanding of 需要. Currently, we are all waiting in the queue or when the car will use the phone more, far as the phone is able to account for how much you life time, the phone will show what form, but also not particularly clear.
Moreover, the mobile phone screen size will affect our usage and user experience, whether advertising or video, both in the information transmission will be affected, how can a clear display of images still to be resolved.
Although the potential of this market is that everyone agreed, but the real need for more intensive use of the excavation.