U.S. Eastern Time on April 18 (Beijing time on April 19), according to advertising industry, this week published a forecast that by 2007 global ad investment will continue to shift to the Internet, TV advertising investment in the market
Share will continue to decline.
According to the French advertising group Publicis, ZenithOptimedia department latest research shows that global advertising in 2006, the investment market, although the market share of TV advertising investment will rise 37.9%, but in 2007 fell to 37.8%.
Newspaper and magazine advertising is expected to invest in market share will decline, the end of 2005, newspaper advertising market share of investment in the global advertising market will reach 29.8% investment, but is expected to decline in 2007 was 29.3%. Market share of Internet advertising investment will reach 3.8% this year, is expected to rise in 2007 was 4.4%. 2004, online advertising investment in Internet advertising investment rose 21%.
Publicis companies to increase investment in the global advertising market expectations, the company expects global ad investment in 2005 would be up from the expected growth of 5% to 5.4% in 2006, investment increased from 8% to 6.5% by 2007 increase of 5.8% to 6.1%.