First, market analysis
"Information Security Market 2009-2010 Report" data, in 2009 the government, defense, energy, finance, telecommunications, transportation, media relations and national security, social security system is the IT industry, the main application areas of information security, the global financial crisis less impact on the industry. Especially with the expanding domestic demand, the gradual implementation of 4 trillion yuan of investment, and IT development priorities change, the future demand is still strong rigidity, demand potential continue to release security, information security has become a highlight of IT application market, the momentum of rapid development is not reduction.
Data security, information security field as a new star, new users more than 50% annual rate of rapid growth. Data security from the Chinese market in 2006 less than 1 billion by 2009, the actual demand for more than 300 million yuan. As can be seen from the above data, the data security market has enormous market potential.
ESN company under investigation, China's existing 200 or so of data security vendors such as Tektronix intellectual thought as research and development capabilities with data security is not more than five manufacturers, other manufacturers products from the OEM.
Second, the project prospects
Tektronix Technology Co., Ltd. Beijing Si Chi (SageTech, Inc. Abbreviations: Si Chi Tektronix) located in Beijing Zhongguancun Science Park, a registered capital of 10 million yuan, has been the national double soft certification, through the ISO9000 quality management system certification, is high in Beijing enterprise. Si Chi Tektronix core team from the Tsinghua University, Peking University and Chinese Academy of Sciences expert composition, and has been approved by dozens of Chinese information security technology patent. Tektronix has a well-thought wise secret intelligence production and sale of related products, has achieved sales of Ministry of Public Security issued a certificate of information security products, military information security product certification, the State Secrets Bureau certificate of secret information system product testing, the safety of computer information systems product testing and marketing of License ... ... access to "quality service provider China Information Security", "credit enterprise of China Information Security Award", "Chinese electronic document management system for the best provider of security," and many other awards.
Si Chi Tektronix is focused on ERM (Enterprise Right Management, enterprise rights management) area, is the first study in ERM consulting services. ERM (Enterprise Rights Management, enterprise rights management), also known as EDRM (Enterprise Digital Rights Management, enterprise digital rights management), mainly to solve the digital assets (electronic data) of the effective management and control. ERM is the address internal security threats to confidential data emerging science and technology, is a data protection to change the traditional concept of revolutionary technology, is a walk in the international forefront of high-end data protection control system. Si Chi Tektronix is a leader in ERM.
Chile Chile think Tektronix ERM is thought most suited to the Chinese self-developed user data safety management system. It uses AES128 bit Gao strength encryption algorithms and applied to the underlying operating system driver stage Jishu, full integration of identity authentication, encryption, Quanxian management, audit logs and other Duoxiang advanced techniques. Not only on Microsoft Office, CAD, PDF and other electronic documents in any format and design drawings to access the "no sense" automatic encryption protection, and can encrypt data on the segmentation of information application permission settings and backup protection. Ensure that the user's confidential data can only be authorized person, the authorized application environment within a specified period of time, carry out the prescribed application and operation, and the entire process will be detailed and complete record. Real Shi Sizhi by ERM, users can effectively prevent confidential information leakage and theft incidents, to protect the user's core competencies, will manage the implementation of the intensity of in-depth information on the specific application to the data level, improve the management level.
Si Chi ERM original, high technology, advanced design, is the best data security management system.
Third, "good faith, cooperation and win-win" to build the national market network
1, channel strategy aims
Tektronix channel agent thought wise purpose: honesty, cooperation, win-win situation. Integrity is fundamental, cooperation is the way to win is the goal to build a nationwide marketing network, Tektronix intellectual thought, to bring new partners, profit margins, together to create a data security situation, efforts to promote the development of national information security.
2, agents structure set
1) the main channel
Exclusive agent: the designated area of product supply channels, the only product in the region has distribution rights. Meanwhile, the exclusive agent must complete the thought wise Tektronix sales tasks specified minimum amount on a quarterly basis in advance payment to pay sales tasks.
An agent: the designated area of product supply channels, the right to development and management of territorial two agents / distributors, and to two of the agents / distributors for training and technical support.
Two agents: the designated area of product supply channels, the agent's marketing activities with a combination of advocacy and promotion of local conditions such as market activities.
Dealer: located in the same area more than if the area agency, the receiving agent's management and getting goods from the agent; if no local distributors, resellers purchase directly from Tektronix intellectual thought.
2) Special channel
Industry Distributor: designated areas, designated trade or designated target customers of these "intellectual ERM" product distributors, sales for the industry. If the conduct cross-selling, the price will increase agency. Agents enjoy the priority development of the industry the power to customers. Industry dealer for one year. One year after the agency contract, intellectual thought, Tektronix will review the qualifications of existing agents. Compliance will not be eliminated or relegated as the main channel of dealers.
3, Si Chi Tektronix Partner Support Plan
1) providing a standard software CD (version two months) and a standard set of software operations, training manual;
2) Complete and market solutions manual one;
3) demonstration of the software with the data set;
4) provide a company description, ERM concept, ERM software solutions, implementation plans, PowerPoint presentations, etc.;
5) 100 corporate promotional materials and a standard quotation;
6) listed in the company's advertising partners in the contact;
7) In the company's Web site affiliates and partners listed in the column or join partners;
9) Each agency to provide two times the market for training and technical support training for two people;
10) on the development of user agents, such as training of personnel more than 30 hours, provide on-site technical training;
11) the exchange and training activities organized software to carry out technical exchanges;
12) to provide technical information on each software upgrade, a major upgrade to provide two times the concentration of training;
13) The market for larger and better-performing partners, to provide the necessary technical training for secondary development;
14) The company has established a large area technical support center to assist partners in the region of technical support;
15) the use of our website, establishment of technical forums and support columns, to partners and customers.
Analysis Summary
To sum up, intellectual thinking whether ERM project capacity from the market or from the consumer market potential, China has huge market potential and broad prospects in the state, users, investors have great benefits. Si Chi ERM original, high technology, advanced design characteristics, the same time, Tektronix strong intellectual thinking on intellectual thought ERM has independent intellectual property rights, while developing a comprehensive partner program, the overall project is very viable investment agency.