September 11, GM vice president of Microsoft's Greater China business and channel business unit general manager Sheyong Xu in Beijing said the company in fiscal 2008 (July 2007 ~ June 2008) will invest 80 million yuan for the construction of channelsand for large, small, medium and Soho types of user groups launched a program called E Cube.
For more than 10 000 large customers, Microsoft's channel strategy is "lean experience (Experience)", and to perpetuate the channel's "deep plowing plan" and "flagship."Microsoft will end the recruitment of 200 representatives.
For more than 100 million small and medium sized customers, Microsoft is focusing on "Building (Expand)", and launched the "long tail plan," Microsoft's goal of fiscal year 2008 is to recruit 6,000 wide-area channels, covering 36 cities.
Soho for micro-enterprises and users, Microsoft's strategy is to "explore (Explore), and launched the" OTC plan. "Microsoft's analysis of the market, the number of users up to 640 million, with 20 million units and the PC installed base of 2.3 billionThe IT spending, the user group, 70% had the habit of purchasing a computer store. In "OTC Plan" in cooperation with Gome will continue.
It is reported that the three most recent fiscal year, Microsoft's channel business grew by 41.5% on average in fiscal 2007 and the core of Microsoft's distributors have increased the number of agents 41%, ISV growth of 60%, 35% increase integrators, telephone sales partner for nearly400, an increase of 109%, 103% growth in wide-area channels.Gold Certified Partner increased by 81%, more than 200, the performance increase of up to 228%, capacity increased 43% Certified Partner.
Microsoft Gold Certified Partners currently has more than 200 Microsoft Gold partners also provide free of all 100 sets of Windows, Office and CRM client assets, and free for users to implement CRM to improve sales.According to Shanghai Nanyang Software System Integration Co., Ltd general manager Zhao Shou Guo said, the company implemented the Microsoft CRM product since fiscal year 2007 sales revenue reached 1.3 billion yuan, 80 million yuan in fiscal 2006 increased by 50% or more, and geta more satisfactory profit.
She Yongxu also said fiscal 2007 as partners with Microsoft to provide the 17,822 business opportunities, the number of statements over 4572, the proportion of more than 1 / 4, the business worth hundreds of billion yuan.He said the business accounting software and services into the Chinese market, the proportion has increased IT in fiscal 2008 is expected to 28%, up to 30% in fiscal 2009, Microsoft's channel business will be much can be expected.