With the development of information society, competitive intelligence as a new intelligence methods and are increasingly Puji 手段, enterprises have increasingly recognized that the rise and fall of competitive intelligence Duiqizishen played a significant role in survival. Effective competitive intelligence resources to explore its conduct in-depth analysis process, and the fastest, most exported in to satisfy the demand, the enterprise in Quanguonaizhi Zheng Shi Chang on the world competitiveness of our Shouduan 提高. As a distribution center of information resources - library, has a rich literature resources, is essential for enterprises to obtain competitive intelligence information sources. The emergence of competitive intelligence, information services on the University Library presented a new challenge, their information consultants to meet this new challenge is the direct object. To improve the deep-seated level of service, increased use of information resources, providing favorable for the production of competitive intelligence research, university library staff deal with competitive intelligence information consulting education to meet the competition of time, to achieve the information resources into productivity objectives and requirements.
1 of Competitive Intelligence
Competitive Intelligence (CompetitiveIntelligence) is a competitive environment, competitors and the competitive strategy of information studies, is the enterprises to participate in market competition, survival and development is an important tool. Competitive Intelligence serve as early warning systems in enterprises, business decision support system that through legal means to collect and analyze business competitive business practices relating to the strengths, weaknesses and opportunities of the information, thereby improving the competitiveness of enterprises. American scholars M · Borat Statistics, U.S. companies, about 35% of operating profit is created by the competitive intelligence.
Competitive Intelligence's main job is to collect and analyze information. The results show that: understand the industry policy, tracking and analysis of competitive environment, competitors need 90% of competitive intelligence from the newspapers and professional journals, professional associations, publications, industry research report, the department made public archives, government publications, databases and the Internet, corporate directories, product promotional materials, a variety of public report, a variety of job advertisements, and openness of information sources to obtain. The openness of access to means of competitive intelligence information for the library service provided favorable conditions. Unlike Public Library University Library, it has a wealth of information resources and technological advantages, information resources, high technology, especially those having a number of information retrieval technology and a certain proficiency in intelligence analysis capabilities of information consultants, they can an enterprise with scientific research institutions to obtain competitive intelligence competitive intelligence agents.
2 on the Information Consultants necessity of developing competitive intelligence education
2.1 The University Library Competitive Intelligence Service Environment
2.1.1 Information and technology resources and environment
University Library has a large number of rich literature resource for systematic documentation, continuity, integrity is not any other information agencies, not only in print publications, newspapers, as well as a wealth of electronic resources, the network database E-books and other publications of new carriers. These resources cover a wide range of subjects, science, social science is complete in range of advisory services for the information and provided a strong material foundation. In particular, in recent years, with the development of computer network technology, university library into the CERNET backbone and regional information service system disciplines 重点, China Academic Library and Information (CALIS), a variety of image resources, such as network, using Dulizizhu digestion with reference to the combination development of roads, the establishment of a series of domestic and foreign literature database, developed the online cooperative cataloging system, Online Public Access (OPAC) system, interlibrary loan and document delivery systems to form a more complete document information network resources and gradually build information resources, a total of knowledge, sharing information and technical resources to provide enterprises with various types of university library services, the advantages of competitive intelligence.
2.1.2 Human resources and the environment
University Library and Information Consultants generally possesses a particular expertise in academic disciplines Bunsen, they can according to the user's specific needs, to collections of Xianshixinxi resources and Wang Shang virtual information resources as targets, using modern information technology to provide users with knowledge and information research, collection, analysis, processing, conversion, restructuring and innovative range of services, information consulting industry is a knowledge-intensive industry, must be consistent with their development of information consulting business consulting human resources and information management personnel, the personnel not only have information collection, processing, research, dissemination of knowledge and ability to master modern information technology, but also financial management and legal knowledge. Therefore, the Library under the new situation in order to develop, grow, information consultants need to improve the knowledge structure, a large number of competitive intelligence.
2.2 Education of Competitive Intelligence Library necessity
(1) developing competitive intelligence education is the University Library in the inevitable expansion of information services. Global economic integration and social development of information technology a high degree of market competition is more intense and relentless. Faced with this situation, it should be said, understanding competition, understanding competition, eventually won the competition, an enterprise in a market economy to the survival and development. For enterprises, the only have information and intelligence to devise strategies into success on the thousands of miles away. To carry out targeted business or industry competitive dynamics, competitors, competitive risk and intelligence analysis of the competitive environment in order to formulate a scientific, rational and effective competition measures, enhance operational capabilities and competitive strength are more and more enterprises attention. Therefore, to meet the needs of enterprises of competitive intelligence information service is an important decision, is the information services seek new development opportunities, became the University Library's new entry point for information services. As early as 1988, the United States Robert pointed out: if the library in the information society, not competitive, then it will be replaced by new intelligence.
(2) to develop competitive intelligence information science education development. The development of information science together with social practice, or, if there is no social practice to test the results of information science, information science theory can not be derived from the practice of Information Science can never develop, can not stand the forest of subjects. Competitive Intelligence have confirmed the rule, and make this law more fully the performance. Production of competitive intelligence needs to come from economic competition, economic competition issues involved in all aspects of competitive intelligence services to meet the needs of economic competition can not only intelligence theory and intelligence methods, to absorb the legal, economic, technological and management disciplines knowledge, this is the rapid development of competitive intelligence has become an important new field of information science and reason. Competitive intelligence to promote the relationship between business and economic competition, so that information science is more rooted in the soil of market competition, with new life and further enrich and improve the intelligence and scientific theoretical system.
Therefore, the development of competitive intelligence, economic development, enterprise development, market competition for a more direct, more Youxiao of services, Ye to expand information services in the field of information Jigou provided Zhong Yao opportunity. Academic Library and Information on how to seize the new cut point of information services, information resources will be transformed into productive forces, the need to improve information consultants start their own knowledge structure, enhance competitive intelligence awareness, competitive intelligence education to broaden the university library information services.
3 University Library Information Consultants Competitive Intelligence Education envisages the development of Library and Information based for the production of research services to provide real depth to the information resources of university libraries into productive forces, it must have engaged in theoretical research of high-quality competition intelligence personnel, this depends on the competitive intelligence education. Moreover, competitive intelligence work is carried around the competition, competitive strategy services for the substantive activities, the same competitive intelligence requires a deep theoretical knowledge, master the competitive intelligence gathering, processing, analysis and research skills, rich experience of Competitive Intelligence high quality competitive intelligence professionals, it is also inseparable from competitive intelligence education. According to Information Resources of University Libraries and manpower advantage, I think we can proceed from the following areas of competitive intelligence information on educational consultants.
(1) Training Information Consultants sense of competitive intelligence. Competitive Intelligence Competitive Intelligence is the main sense of competitive intelligence experience, understanding, evaluation, use of self-awareness, consciousness, including competitive intelligence, competitive intelligence in awareness, sense of confidentiality and competitive intelligence, competitive intelligence law, competition intelligence update consciousness. Sense of competitive intelligence competitive intelligence control subjects played the role, affecting the main competitive intelligence and competitive intelligence needs of the expression, dominates the behavior of competitive intelligence, competitive intelligence determines efficiency.
(2) for competitive intelligence professional theoretical knowledge and education, consciously develop competitive intelligence consultants. Abroad, mainly in the last competitive intelligence training based education, now more and more universities are offering formal competitive intelligence education. But only a few national universities offering Information Science courses with competitive intelligence, such as Peking University, Nanjing, Shanghai Jiaotong University and Wuhan University. In recent years, China have grown from a competitive intelligence consulting firm, of a few?? Reported Seminar, qualified library staff can attend in-service training of competitive intelligence consulting courses education classes, or attending school on economic management professional, Law Postgraduate course, adjust the structure of knowledge of information consultants, training competitive intelligence consultants.
(3) By providing competitive intelligence service, strengthen competitive intelligence education. Library Information Consultants not only for teaching and research universities to provide information service, while also providing information consulting services for enterprises, and enterprises engaged in regular exchange of information. Figure enterprises linked to the library an effective way to enhance competitiveness. University libraries should seize the opportunity to take the initiative and enterprise contact competitive intelligence service contract entered into in the understanding of production operations and information needs based on the active conduct competitive intelligence research and consulting services, so that staff can consult the information in understanding of the practice of competitive intelligence, competitive intelligence about competition in the market, on business development role so Xinxizixun Yuan delivering enterprise competitive intelligence consulting 服务 same time, might continuously improve their competitive intelligence service Neng Li, true to Gaojiao Library Information standard of deep-level consulting services, expand information services.