Navigation Electronic Map Market lawsuits everywhere.
"Foshan Intermediate People's Court has been frozen Kay Rucker 5 million funding, and make 'complaint in the injunction' determination." Informed people told reporters that Beijing Ritu, a subsidiary of technology company long way (the long way of) for their products, "Cn" in the Foshan Intermediate People's Court of Shenzhen Kay Rucker sued Computer Technology Limited (Kay Rucker) case, progress has been made.
In 2007, the long way of Haidian District, Beijing, respectively, Foshan Intermediate People's Court and will be Kay Rucker court. The same in 2007, with Kay Rucker court was also another digital map companies - Beijing four-dimensional company.
"Navigation electronic map industry, lack of standards and norms, more domestic manufacturers, industry cost and high maintenance costs, copying piracy is serious." Chaos in this case four, a description of the industry to press the case.
"Plagiarism" lawsuit triggered
"This is the first case of navigation electronic map." May 20, Ritu Technology Marketing Minister told reporters flying hosts, long way with Kay Rucker of Beijing Haidian District People's Court in the case has been With the results.
Not long before, the Beijing Haidian District People's Court ruling that made the first instance: Kay Rucker established violations shall be ordered to immediately stop the infringement, to stop publication, distribution, sale and use of infringing products, and related media published a statement in public apology while compensation for the plaintiff's economic loss.
It is understood that "Cn" is a long way of the company in September 2006 the development of a map, called "navigation electronic map Cn" is the first contiguous navigation electronic map, covering the Chinese mainland All cities and counties.
"We spent four years of time invested several billion yuan, organized more than 1,000 professional surveyors to mapping, to complete the" navigation electronic map Cn "series of product development." Fly hosts, said.
Map of R & D costs of surveying and mapping industry, the huge maintenance costs are very expensive, it is an indisputable fact. Earlier, Beijing Technology Market Map League head also told reporters that, to produce a precise digital map is very difficult to spend the material and human resources are very large, non-ordinary small and medium size companies can afford, "Mapping not matter once and for all, but also To maintain data updates, which also has a huge input data should be updated annually to maintain invest a billion dollars. "
It is, at present, the domestic market, there are qualified maps mapping technology companies have 11, with the surveying and mapping company also has a qualified plan review number. Instead of mapping qualified enterprises have usually land of the long, high-Germany based software company to buy the map data, each year an annual fee to pay the service fees as the basic data to obtain the right to use its map products.
Makes copying large upfront investment in the digital map industry common, but activists also contributed to the high cost of this phenomenon. Insiders told reporters, "R & D is costly, some companies do not purchase the data, copying data directly extract data for their own products, such a phenomenon and a number."
Fly hosts, told reporters that the current litigation with Kay Rucker made the first trial victory, there is a factor is the company's pre-conditions for the proliferation of such copy made preparedness.
"We intentionally did some product labeling, such a mapping does not exist in the place, we deliberately increased the points more. As against the markings." Fly hosts, said.
According to its introduction in 2006, "navigation electronic map Cn" shortly after listing, Kay Rucker also quickly released the same year in October, including "Kay Rucker China Navigation Electronic Map (335 cities)," including map products.
"Is a consumer products found in the selection of the situation and told us, through the verification, we find ourselves intentionally marked the wrong markings, even Kay Rucker was copied intact." Fly hosts, said.
This coincidence indeed be the key to the case evidence. Long way of the Haidian District People's Court proceedings initiated against Kay Rucker won a victory in the first instance. The Foshan Intermediate People's Court has also frozen funds Kay Rucker 5 million and make "versus the ban," the ruling, ordered Kay Rucker immediately stop production and sale of "Kay Rucker National Navigation Electronic Map" infringing products.
In this regard, Kay Rucker in response to reporter's e-mail said, for a long way in Beijing's Haidian District People's Court of the prosecution, Kay Rucker has counter-claims in the Shenzhen Intermediate People's Court of companies suspected of copying long to Kai Lide, now the case is pending.
Foshan Intermediate People's Court against a lawsuit, Kay Rucker released a statement in his said: "Kay Rucker China Navigation Electronic Map (362 cities)" is the company's products by 2006, had to stop sales, current production products produced after the fall of 2006 publication, can not be a ban on the scope of products.
Quite a mixed bag
For Kay Rucker's statement, a long way of the people concerned that the infringing products in the development of products based on the follow-up, even if the replacement of the manufacturer name and product version number, could not escape infringement liability.
The two sides of the case will be how to develop yet further trial court. However, the industry said, "navigation electronic map markets sue each other leading enterprises, and Kay Rucker three times in one year to become the defendant had caused the market's food for thought."
It is expected that by 2009, annual sales of China navigation electronic map will reach 10 billion yuan, 2015, 50 billion yuan. According to CCID Consulting's "2006 to 2007, after the first quarter of China's GPS navigation electronic map and software installed to monitor the market", China's navigation map market, Kay Rucker, spiritual map, round after round out the top three common denominator.
CCID Consulting's report also said the first quarter of 2007, domestic GPS market grew 294.9%, mainly driven by the rapid expansion of manufacturing capacity hardware and software constantly upgrade the map function.
"Because of lower costs, portable navigation product price reductions, and now fast-growing navigation markets." Fly hosts, told reporters that China's navigation map industry began in 2006, civil popularity, it was mainly used in some luxury vehicles, navigation instrument Price is probably around one in 20 thousand yuan, but now reduced to a minimum around 900 yuan.
In fact, as the Internet, automotive electronics and wireless handheld devices the surge in demand for navigation, the Chinese electronic map industry is facing an explosive growth opportunities. On the one hand, the number of hardware manufacturers, over 40 from the beginning of 2006 to 300 in early 2007, the overall production capacity expansion of nearly 20 times; the other hand, maps and software constantly upgrade, close to international standards, capable of qualified domestic demand for consumer electronic navigation.
But in this process, the entire industry cohabitation situation continue.
"In addition to a number of corporate behavior, and some individual behavior, such as through a number of technical break, the map used in handheld devices such as mobile terminals." Fly hosts, said.
Press enter in Baidu, "Cn cracked version" or "Kay Rucker cracked version", and immediately came out a lot of search results and download the address.
It is understood that GPS navigation electronic map industry as the core, the production of capital-intensive, technology-intensive and labor-intensive features. In the industry chain, navigation electronic map is a core component of navigation products, the cost of genuine Navigation Electronic Map navigation products accordingly become one of the major costs.
Industry tends to concentrate
"Piracy in the presence of navigation electronic map, not just to the driver lost or detours, but may lose the whole industry, the development of innovation and taking the wrong road." Industry told reporters.
Most of the current escalation of GPS devices by hardware manufacturers and vendors to complete once the cooperation of the map supplier of suspected intellectual property infringement, hardware vendors will not be upgraded to provide timely legal information, making it difficult to update the face of consumer demands.
In addition, the use of infringing maps and map the hardware vendors could also face prosecution with suppliers, triggering a domino effect of the industrial chain, was a chain of legal risk.
According to Kay Rucker information on the site, which currently Mitac, Changhong Jiahua, Malata, Acorn International and other GPS manufacturers with software and maps. However, vendors for litigation may impact on cooperation, Kay Rucker said that all customers using Kay Rucker process of genuine products, intellectual property disputes because of the direct economic losses caused entirely by Kay Rucker bear.
"Situation compared to Europe, the United States and Japan, a mature navigation market needs 5-6 years." Fly hosts said that the current navigation electronic map markets also need to compete for the formation of market concentration situation further.
It is understood that the present electronic map in the navigation industry chain in the share of the profit share of about 10% to 15%, software is about 15% share of the remaining net operating profit sectors, mainly in the hardware manufacturer.
Some analysts believe that, in foreign markets although there are several hundred companies engaged in mapping and digital map production, but can be as high-end customers include automotive manufacturers, mobile phone manufacturers, Internet map service provider market in Europe and the United States only 2 home, in the Japanese market only three, 95% of global navigation electronic map of the market were the five manufacturers monopoly.
But the current situation in China is a navigation map produced 11 qualified companies, but business navigation map market in fact more than 50 companies.