Air from Beijing to Shanghai is 1,084 kilometers, the railway from Beijing to Shanghai is 1,463 kilometers, the highway from Beijing to Shanghai is 1,262 kilometers.But you know the distance from Earth to the sun is? Scientists from the Earth to the sun as the day of the text units, 149.5 million km.
This is kind of a margin?
The latest IDC report shows that in 2006 "to create, collect and copy" of digital information to reach 1,610 billion in GB, this is a concept? If this 161 billion GB of digital information using plain paper printed books, these books can bewalk the Earth to the sun 12 times.By 2010, this number will increase to 9,880 from 1,610 billion billion GB.
Information is not compromised by the effects of information technology
You can test, you can imagine to use keywords to search Google or Baidu, most can in a very short period of time to return tens of millions, one million search results.But you must also feel the face of this the result of hundreds of million, most of the time you still can not find what you need.This is just the external network, more information is also present in various types of organization, the information scattered in different servers, personal computers, file cabinets, personal or team, but you can not find.We believe these already exist in the information you absolutely need, but we do not know these things there.Even if we find it, or that a document, a video, but this document may have three thousand words, this video may take you fifty minutes to read.You probably need two hundred thousand words in the word, you do not know hundreds of words in there, you need to read this three thousand words.But your work does not allow sufficient time for you as the information in the sea to dig.Lucky you found, you will want is not there more appropriate?
China's information technology has been carried out for many years, information technology pioneers are already established in the enterprise in a variety of systems, ERP, CRM, OA, collaborative software, supply chain, human resources systems, instant messaging (IM), etc.and so on, has recently started a business that people wiki, blog blog.As for the bad information based enterprises, although not all names information system, but there are still a lot of business data, information, knowledge, these data, information and knowledge dispersed in each of the different departments of the computer, the documentcabinet and people's brain.The basis of whether information is good, a problem that we face together is: we know a lot of information and knowledge that already exists, but we can not quickly and accurately find them.Although we found a seemingly or what we need, but this thing but people do not understand or are not interested to see.
In the Knowledge Management Center (Knowledge Management Center) "How to Choose knowledge management systems" of Chinese enterprises will be reduced to three basic questions: what do not know the organization of knowledge, information and knowledge do not have availability, do not know what knowledge organizations need to.Do not know what the question of knowledge and organizational strategies more closely with the external environment, Leaving aside.The first two questions (do not know what organization of knowledge, information and knowledge do not have availability) in the majority of enterprises are there.Better information base for the business, although most of the information has been carried out on management, but the information and knowledge are scattered and mixed together information on knowledge, not from a global point of view organizational knowledge assets, may eachwhere people know a little bit here.Weak foundation for the information of the enterprise, its root is not clear who said what, how many, where and how to find, let alone application problems.
The current information is still in full swing, companies in the dream of OA or through a collaboration software, document management, content management system can be well managed organization of information and knowledge assets, and software and systems vendors such commitment is.But in fact, the information systems within the organization may be able to produce data, information and some knowledge saved, but without the efforts of management and good planning and design, these data, information and knowledge is only saved it from the canre still a long way.Conversely, if you can not reuse, I saved this thing what's the use?
The work to a common log, for example, many standardized management companies will require employees to work every day to write their own log, but how many companies to the year round, to the year round and also how many logs from the work the company has madethe value of information and knowledge.I have seen many companies, work logs, many of which are in the owner or manager of high pressure became a running account, to log the people themselves do not look, and have a passion not look after the employee's manager.If the owner or manager to relax the requirements, this thing is finally on the yellow, no one wrote.Work log for each knowledge worker and the company's managers have their own value, but if everyone wrote all the words, and some others like prose as poetry, this log is very difficult to find anyone to see their ownareas of concern, a long time and even do not know what they are meant to write, because not produce value, ultimately, into a form, or nothing!
How to improve the availability of information and knowledge
The first thing you have to remember: the storage of information and knowledge, not an end, the storage is for people to use.
For availability, from two aspects, one is management's efforts, the other is the improvement of IT technology.
To a customer sales call, for example, the general requirements of customers visiting over companies always have something in writing.If the free play of the staff, employees of different backgrounds may be varied to write things out, so the customer call records are hard to look again.If you want customers to visit with the availability of records, will be effective in the initial planning.Sales management must be effective consolidation of best practices, precipitation, products and services to customers mainly in that the problem areas? Is the product quality or product features, the price or market activities, if conducted on the issue of sales organizationsummary of the common problems of induction, then the sales records of customers, you can visit the template: the customer feedback on product quality where there on the feedback function of prices and market activity have any comments and suggestions.So different record sales staff is more standardized customer visits, product quality control personnel can see through their own authority reflect the quality of products customers are what, and then based on the quality of this analysis, determine the cause so as to effectively improve.Negative for the feature, may be interested in product design and development staff, this time they can from the feedback of many sales people to dig out the knowledge, know the function of those places is the customer satisfied, and those places are in need of improvement.For marketers, sales people if the price of your records reflect a certain place or should be held in the marketing activities, and what he needs to consider whether to change to lower prices.If you use a text box, so that sales staff easily entered, and write, it is difficult to ensure that sales staff can consider carefully, it is difficult to share these things to the quality control personnel, product designers and marketers, the result is a sales daywriting, but no one to see, finally there will be no sales staff the desire to write.
These are just a small example, if you purchase a CRM system, customer call records are almost all systems have the capabilities, but no management norms, the results of this record is still unavailable.Therefore, to improve the availability of information and knowledge for the management requirements is the first, you need the information necessary to produce good initial planning, control, and only lay a solid foundation, can we guarantee that the information re-use, can be sharedenterprises in different sectors of the recognition that information and knowledge have a real value.
If all the Chinese enterprises have started to information from today, if all business managers from the outset that the organization's management information template, standardization and availability of information and knowledge will be greatly improved.But this is unrealistic, 事实上 businesses that already there are many irregularities in the state in production of structured and unstructured information, knowledge, what already exists on how these do? Allow enterprises to Jizhong normalized? It is almost an impossible job, do not have the maneuverability.
How to do?
According to the 80/20 principle, accumulation of information under the enterprise, often used those who are more concentrated (20%), these are often used first to find out.I believe that the idea more feasible, the use of community-oriented approach, with the web2.0 way.Knowledge workers will be aware, a few days ago to see things their own again today do not know where to find a solution to the problem can use social bookmarking (net pick) in the form of this document or if you need anything, then the first collection together, since you need to, in this document which part you need can be automatically zoned out, so the next time will be able to use easy to find, and very accurate and rapid positioning of the one you wantpart of this document if you have suggestions and comments, you can simply write out, to facilitate their use.If everyone could use something to their collection, and that in a sector, will soon be discovered that the collection is the most common 20%, and very long articles each can easily find the most valuablesection.From the perspective of the entire company, after a certain period of time running, each department, the most frequently used information for each position of the leak of information can automatically sea.When searching, you can start dealing with some of the people through the search, the trust of your colleagues read, processed, evaluate the information than you had the information from the vast ocean looking for that high accuracy a lot.If you often use the information accumulated, you can on the basis of this information for effective analysis, combining the post with the organization, that information is the most commonly used position, you can automatically pushed to this postthe man, greatly save time and improve efficiency.On this basis, we can establish the company's knowledge map, knowledge map will be the core process of integration with the company, you can easily staff, reduce the information search of blindness.
If not clear what to look for staff time, the search tool is of no value.This time, the conceptualization of knowledge map directory or the information available for the maximum value.Search is a very important application in the enterprise search, search quality and speed for more demanding, so in addition to search technology and hopes to enhance the level of external applications (for Chinese, semantic search is still difficult to meet the demand), with the communityapproach to the existence of information is a shortcut to the processed information is in-depth knowledge map performance requirements.
Information and knowledge for improving the availability, on the one hand the standardization of management, on the other hand using the methods and IT social technologies.