IT industry, the situation is always changing, WEB2.0 just Changba, software acquisition it beautifully.Recently, with the secret acquisition of ZCOM VERYCD, FLASHGET, Baidu sky software acquisition, software acquisition started a new round of competition.Experts said that with the software acquisition intensified, the industry structure will be re-shuffle.
Software acquisition fever swept the IT industry
Previously, software or related websites have been too many cases the acquisition has occurred, such as the acquisition of listening Pros Baidu, Thousand Oaks acquisition DONEWS and download tools DUDU, ZCOM buy coral version of QQ, Qi net acquisition of Thunder Tiger and so on, abound.Come now, the software acquisition is already being interpreted in full swing.
What prompted the intensified campaign?How can the interests of the drive to make big giant itch?From the previous case, we can see some of the clues.
To ZCOM acquisition FLASHGET example, the network also known as the Express, is a long country one of the most popular local download the software to increase download speed, batch download and download the file management is known for the power industry, every daya large number of users download and use FLASHGET, FLASHGET has become one of the tools necessary to download files, and has been integrated into a habit for most people.
Similarly, the sky Baidu acquisition software, is also the most well-known software download channel one, founded in 2001, offers Internet users free of charge and registration of shareware software, the Internet has become many people download the software must be passed through.Sky software stand ALEXA ranked the world's top 351 websites, the daily flow of more than a few million pages.
As a result, we found a very interesting phenomenon, the acquisition craze often software tools and software as the main channel for the object, and spared no expense, Why such software, or Web site so favored?The unique advantages it gives us several answers:
1, a large number of user base;
Software, the foundation Web site is a lot of support, was acquired FLASHGET, sky software through its own development have a number of loyal customers, while also come here especially to attract a large number of potential users.We can say that tens of millions, even billions of users both Which IT enterprises, is a sizable resource.
2, high frequency of use;
Software, websites have a large number of users is based on the user's use of high frequency is the key to its board the altar
Factors, not only shows the software, website popularity, brought many more of its reputation.
3, a high degree of integration into the user's operating habits;
Because such software, personal nature of the site, often in use, into a number of users accustomed to the operation,
Many people, in the open computer at the same time, readily will be a number of software, web site open, as browsing news, listen to music and so on.
4, good customer loyalty.
Good software, website users very strong adhesive, which through the years to maintain, had to interact with the user
Process, product constantly upgrade, enrich and train a large number of loyal customers and give them care and love.
Can be seen, these products are really close to the acquired network user's life, meet the needs of large numbers of users, and received high recognition, has become a habit and unlikely to be replaced by new things, other than in their own in-use value, also has extensiveinfluence, the acquirer is clearly fancy their potential value-added space.
Xiamen scholar into an occasion to software acquisition, battles end
With the software, set off a wave of acquisitions, in addition to the original ZCOM, Baidu, the vision has a number of unique Web services giant saw the formation of this market environment, which will soon join a battle.Among this contest in the future, the software acquisition will be formed in various market segments more competition among markets for similar products in the category of excellent software must be more brutal battle, who can purchase to match their earlierservice system, excellent software, whoever will seize the initiative, winning the broader market, and get great development is difficult to assess.
No wonder the vice president of operations Xiamen scholar Fu De Kun, said: "This is a real money on the Rush, the Internet's new and old force a new round of competition in the reserves dry food and chips, a decisive battle terminal is a new war."
As a "one-stop service" Union leaders Xiamen scholar companies also began to buy software to quickly popularizing their products and services.According to reports, it has a well-known companies with the industry to reach agreement, will soon be revealed next week, wanted to come to this year's IT industry is a big thing.
We will see.