"Wu in telling their own stories, go on like this, the boss, or cancel the cooperation." Yesterday, a senior in talking about the grand
Ignited near the "big acquisition of mobile game business the sun" to rumors that expressed their own dissatisfaction.
Sun Media Investment Wu's capital operation ability, and even the grand (SNDA.NASDAQ) Chairman and CEO Mr. Chen also see dazzling.In the October 25, 2006 grand shareholders meeting, Wu has been co-opted as a director.From that day, Wu on the "legal" to playing a grand idea of its assets.Large number of these assets by the grand history of the series arising from the acquisition.
Wu to the grand first "gift", is to use Sun Media's assets - in the UK AIM (Alternative Investment Market) listed on the SUN3C media to come forward, then stripping out the red part of the digital mobile game business, set up a joint venture company.The joint venture company in grand terms, will be a new attempt to reorganization of assets; and the sun, the joint venture is only the action of its one big SUN3C media, there is a greater attempt to Wu.
Core Facts
In mid-December, an a domestic financial weekly reported that the best selling digital transmission grand red, Korea ACTOZ company's mobile games business, "also sold packaged with the Holdfast war platform."The buyer is the "Sunshine Group."This report caused great concern, however, because rumors illogical in many ways the printing although doubts, but only concern.
In late December, owned by Sun Media Investment, "Financial Times" proximity and easier access to disclose a long article for more cooperation in the sun and grand inside story.Outside this information, the sun and a grand just for a joint venture, the company will be the main business of mobile games.In this report, SUN3C is described as a super star mobile games, mobile games company through the acquisition and absorption of grand UPSTART mobile games business, SUN3C opened the mobile platform 3C: content (Content), community (Community),Business (Commerce).
Whatever the argument, Mr. Chen said to have made very unhappy.Despite the prospect of a win-win cooperation, but the Wu started it was a "Superman" media and public relations skills.Cooperation, things were strangely leaked, and the stories are intended to raise themselves.
The central fact, may have to wait until the two sides formally declared the day can be determined.However, the "name of the principle of reciprocity," spokesman Zhuge Hui Grand also offers another version: the sun, a subsidiary of the media has invited several grand red to build a strategic shareholder of the joint venture, but the red and the sun of digital mediafailed to reach substantive agreement.Sunshine Media is invited to the main body of co-digital red, rather than a grand, does not involve the rumors in the Holdfast, ACTOZ business.Zhuge Hui stressed that the grand prospects of its confidence in its investment companies.
A source close to Mr. Chen's who said: "Digital Red is the overall grand strategy, an important part. The Mr. Chen to consider approval of a joint venture out of business, but several stand-alone game red phone games, and vigorously promoted by Mr. ChenMobile gaming, not the scope of the cooperation. "
Digital-Red said Wu Gang, the former CEO, Shanda can not sell the digital red, because he knows the big red digital status.Wu Gang, and Mr. Chen because there are differences in development strategies and turnover.Wu Gang hopes the introduction of external capital, Mr. Chen believes that a grand on your own.
Mobile games market in the UK has a good foundation, but the UK mobile games in China for export is also a springboard to Europe.Many Chinese mobile gaming company, will sell to the UK to sell stand-alone game platform.
The sun, "Yang Mou"
There was a man from the traditional media because the media jumped to the sun is responsible for new media business, aroused the public the idea of the new media business for Wu attention.He is the original "The Economic Observer" editor of any force.
Sun Media in December 2006 when the establishment of a new media company Sun Choi, injection SUN3C, as the latter is one of the main business in China.December 27, when the sun fiscal strategy new media conference will be held, SUN3C CEO, Matt will announce SUN3C global strategy, and what power the fiscal Zeyi when the sun emerged as president of new media.
A few things from the integrated view, Wu has made arrangements, to the concept of SUN3C bigger, higher stock prices do.Go to England as a company listed on GEM, SUN3C almost no visibility in the country.This is because SUN3C conducting a series of acquisitions, joint ventures before, and did not directly address China's consumer business.And grand that have high impact in the business, can rapidly improve SUN3C visibility.
The first is a new media story of the area, and then make money is a field.Games can also be regarded as new media, according to Wu's plan, the game is just a bait, SUN3C's latest position is "mobile virtual operator" and "mobile trading services."Selling point is "to form a channel for interactive digital media needs and to collect accurate marketing buy club of mobile, digital TV and Internet integration of the three virtual operations and marketing integration."
According to "Financial Times" analysis, along with Wu to do mobile advertising.Mobile advertising is the Focus could not help but get involved in new business areas, will not forget Wu extended a hand.
Mr. Chen, "change of heart"
Dancing with the Wu, to Mr. Chen, the only exciting but also difficult to adapt.And compared to Wu, Chen also like to do practical things.According to people close to Mr. Chen's grand, said Mr. Chen recently was the most fun thing in the network came up with a game idea to increase revenue, the idea to start paying a lot of free players for the big day 50 million in revenue brought about.The Wu Zeyi lose ground operation in the capital, do anything they want satisfied.
However, in the field of online games, Shanda has been done in the operation on an extreme.Sina is the capital operation reach Mr. Chen's finest creations, however, moves have been old, Mr. Chen is also "poison pill" plan before the feeling of frustration.To implement the ambitious strategic vision, we must first fix the capital operation of this lesson.Mr. Chen also commented on the acquisition of external Sina shares, but relies on fund raids, more than arrogant, seasoned enough.
To grand to higher level, Mr. Chen and Wu choose dance.May have high returns, there will be high risk.If a game of chess as a metaphor, Wu good layout, do not like to fight; Mr. Chen specializes occupy the "Golden Horn Silver" and not good of large-scale cooperation.
Shanda already big in the mobile space their own intentions.Hao Founder of mobile games in the planning of their own business, ACTOZ it has been involved in mobile game development.And several grand red, it has been the main game for the transplant to the effect of mobile phone platform.
Although willing to Wu, "who", but Mr. Chen Wu did not like very relaxed.Therefore, Chen, Wu co-operation, the remaining variables.