Reporter: The Chinese market is the relationship between supply chain partners, manufacturers, distributors, retailers, who played the leading role? Present there are problems supply chain collaboration? How to establish a harmonious relationship between supply chain collaboration?
Of Titanium Dioxide: The cooperative enterprise supply chain is the community of interests, can be said of a Rope grasshopper. In reality, retailers tend to occupy greater autonomy, more powerful, it is often said that "the terminal is king."
Long period of payment, delivery and demand fluctuation, inaccuracies, members of the higher business inventories, supply chain, supply chain, companies are slow to respond to frequently asked questions. Problems in the supply chain collaborate in the final analysis the question is, are the competing interests and shared problems. How to build mutual trust, win-win, long-term relationships for supply chain collaboration efforts of the direction of the enterprise.
Reporter: Supply chain collaboration, all levels of manufacturers, distributors, retailers, how to inventory management in the digestion of "bullwhip effect"? Third-party logistics can effectively inhibit the "bullwhip effect", and reduce supply chain, inventory levels?
DONG Hai-tao: inventory management to eliminate the "bullwhip effect", fundamentally speaking, is to enhance the supply chain visualization, visualization is the elimination of supply chain enterprises in fact fragmented, asymmetric information between, do not share the resulting demand distortion, and vendor supply and inventory risk. Visualization can make use of information technology, such as through the EDI platform and vendor managed inventory VMI, the supplier of rolling forecasts based on customer and consignment Library MIN-MAX (maximum and minimum inventory) automatically replenish inventories, VMI advantage of assembly plants can to do their very low inventories, the supplier can increase the demand in terms of transparency and flexibility of production arrangements, and reduce delivery time and amount of the pressure. Third Party Logistics is the "vendor managed inventory" (VMI) is one way to achieve, can inhibit the bullwhip effect. Although it is not third-party logistics can also be achieved by VMI, but if the interests of a neutral third party logistics to coordinate a better effect. Because it can both supply and demand cancellation of separate stocks, the demand to provide more accurate information, increase supply chain agility and coordination.
Reporter: How to develop and implement efficient supply chain collaboration strategy for distribution and delivery?
DONG Hai-tao: supply chain enterprises to explore the establishment of joint co-management of suppliers and retailers to stock JMI model is worth trying. JMI is the responsibility of balancing the rights of upstream and downstream inventory management and risk-sharing model, reflects the new strategic supplier alliance partnerships and integrated supply chain management thinking. By implementing the bar code technology, scanning technology, POS systems and EDI integration up to play the role of third-party logistics, inventory information can be shared, strengthen mutual information exchange and coordination, improve supply chain efficiency, reduce costs and risk improve customer service levels. However, the establishment and coordination of JMI high cost of the establishment of corporate alliances more difficult to establish a focal point for operational problems, joint stock management requires a high degree of supervision.
Reporter: Is there a need for supply chain alliance? In the supply chain alliances of enterprises on how to lower the transparency of the supply chain?
DONG Hai-tao: the competition between enterprises has been transformed into the competition between the supply chain, supply chain alliance is the establishment of the supply chain to compete at the highest level. Each node in the supply chain enterprises to establish a complementary, integrated resources, strategic partnership, through information sharing and process integration to reduce the uncertainty Xie Tiao, concerned about the whole supply chain optimization, to maximize operating efficiency and effectiveness.
The transparency of the supply chain to the use of information technology such as EDI electronic data interchange technology, RFID radio frequency identification technology and bar code technology to build smart BARCODE quick and efficient procurement and distribution platform.
Reporter: enterprises and their suppliers or customers the synergy between, how to achieve supply chain collaboration? Supply chain companies to achieve rapid response?
Of Titanium Dioxide: I believe that increasing the rapid response supply chain enterprises, from the following aspects:
①, on suppliers, according to a single production, JIT production with the organization of production, reduce waste, reduce inventory, speed up the turnover, shorten the production cycle. Changes in the past, mass production mode, to small-volume, multi-frequency production and distribution, reduce retailer inventory levels, improve customer service levels.
②, with information technology and tools. Example, instead of using the ERP system and barcode warehouse out of storage and manual accounting entry, improve efficiency and reduce errors. Transactions between enterprises through EDI transmission orders, shipments and invoices and other information, to avoid manual intervention and improve the whole chain of flexible and rapid response capacity, reduce transaction costs.
Reporter: manufacturers, distributors, retailers, how to establish credit for the supply chain coordination system?
DONG Hai-tao: domestic stage, reputation of the "missing" in general, seriously hampered the cooperation between enterprises, thus strengthening the credibility of the supply chain management is very urgent. I think, first of all enterprises should strengthen self-discipline, attention to corporate reputation, image and social ethics, and building an ethical culture, dedicated to supply chain partners to provide satisfactory products and services, establish long-term and stable relationships, rather than an awl Mai Mai, dominated by short-term interests.
Second, enterprises should strengthen the cooperation partners of credit management, particularly prior to the transaction on the credit standing of the other collected survey and risk assessment. Regular surveys in the negotiating process and evaluate each other's credit status, determine the customer credit rating, credit rating according to the development and implementation of appropriate credit policies. In the transaction process, to register on the other performance conditions, to establish a credit file.
Again, the use of information systems, such as customer relationship management CRM system, SCM system and supplier collaboration enterprise credit system and credit database system, the full establishment of the credit system of supply chain collaboration.
Finally, there is appeal to the community and the Government to strengthen the reputation guidance, assessment and supervision, banks, credit counseling intermediary agencies, trade associations, industrial and commercial tax quality control and other law enforcement departments to strengthen management and operation of the integrity of corporate support and incentives, on commercial fraud , false, risk, fraud and other acts to crack down and establish a good market order.