U.S. third-largest PC maker, one of the world's top ten PC makers Gateway has announced that Digital China is selected as a springboard into China, the latter a "spotted cow" Gateway product's exclusive distributor in China.
Analysts believe that, Gateway is not the short term threat to the Chinese market. However, Gateway has been Taiwan PC company Acer acquisition, then gave PC giant Lenovo's purchase of Packard Bell in Europe added to the difficulty.
Market impact remains to be seen
Gateway to "spotted cow" as the logo is behind Dell, Hewlett-Packard after the high-level computer brands worldwide in 1993, the Global 500. Data shows that U.S. third-largest computer manufacturer in the United States in the first quarter market share was 7.2%. However, competitive PC hardware market, Gateway's market share has been declining recently.
"Gateway's products are currently test marketing stage." DGT Information Products Division, said fire spokesman Chen Liang. Computer Industry Research Center of CCID Consulting, Chen Lin, general manager of that in the current domestic personal computer market competition is not the association, "a dominant" over domestic and foreign brands are scraping the market, not much more than a Gateway, and Lenovo impact should not be too great.
However, Gateway's brand of domestic users are not familiar with, the cooperation needs to invest more resources to promote, which is Gateway development space in the key Chinese market. Digital Gateway set for the sale of product and the two executives, including former has been in operation Thinkpad products Digital Technology Development Division, Corporate Office Director of Product Rossing; the latter is the Digital team Toshiba laptop Chen Shu, mainly under the sales.
Check Lenovo's purchase of Packard Bell
According to another report, Gateway announced in time to enter the China market, Taiwan's personal computer hardware giant Acer announced the acquisition of Gateway, is expected to be completed before the end. It is reported that Acer will buy Gateway open 1.9 US dollars per share, the number of shares, the total transaction value will reach 710 million U.S. dollars. Through the acquisition, Acer will be able to establish the status of the world's 3rd largest brand, annual sales increased to more than 15 billion U.S. dollars, personal computers shipped in more than 20 million units.
Acer said both the Board has approved the deal, but still need to complete the public acquisition procedure, chairman JT Wang stressed that the acquisition of Gateway can strengthen the position in the U.S. market, while consolidating the European market, with superiority in Asia, can be sit tight in the third world PC seating. Mr. Wang also said the merger will help enhance the overall revenue, the estimated annual revenue to more than 15 billion U.S. dollars, plus integration of resources, lower marketing costs and improve operational efficiency, the combined savings of 150 million U.S. dollars of the cost.
However, Gateway previously announced, the company plans to exercise the right of first refusal, shareholder Hui from Gateway Packard Bell Holdings acquired all the shares. PB PC makers in Europe holding the parent company of Packard Bell. Today, Acer and Gateway signing of the agreement, which means it has access to Packard Bell, right of first refusal.
This means lightning "transfer" of Acer's Gateway will "guarantee" PB priority by the Acer acquisition; and this is after Lenovo announced the "exclusive negotiations were PB, Acer missed the acquisition PB" complete departure from the news.
Analysts pointed out that Acer bought Gateway more for the future acquisition of PB "pave the way." After Lenovo bought IBM also hopes the acquisition PB, Acer to be outdone, the two major computer makers from Asia is around to look for quality assets for global expansion, and even this direct conflict.