With the rapid development of information technology, human beings are facing from the industrial to the information society, knowledge society, a historic leap. Internet technology widely used in various fields, making it the traditional life, production, management also gradually toward the new economy of knowledge creation and transformation. Then the enterprise product from the previous competition, quality competition, cost competitive mode, and gradually shift to the way today's competitive market, companies compete after-sales service, logistics, channel competition, the face of the rapid response to market demand, and so level, a breakthrough enterprise In the production, supply, storage, sales, finance and other resources within the main line of business management areas, but closer to the forefront of the market closer to consumers. Enhance their core competitiveness, the greatest competitive advantage, then it must improve marketing management system, market sales of process control, has kept customers the management of mining potential customers, consumer demand feedback Dengdeng these activities is particularly was important. Help companies develop new markets, increase product sales rate, to solve the bottleneck operation of enterprises.
Enke under this goal with high-tech companies, the Internet, make and build an efficient, flexible, comprehensive management and logistics management of distributed marketing platform SiteESM. Application rapid and sensitive solutions to capture market information, analysis and timely market conditions to arrange according to market conditions, organizations, adjust their market strategies and market activity and market feedback on the effectiveness of the strategy.
The enterprise's marketing information can be fully shared, to avoid the marketing and sales out of touch, out of line sales and production, sales and service tie between the poor, does not match the shipping and contract enforcement, collection and contract enforcement is inconsistent, and many other problems occur make business between the various business units with smooth, real collaboration to achieve the goal.
The sales network in the financial system and the head office to do financial systems operation synchronization, automatic report generation, data analysis, time-intensive. The original headquarters of the financial data in time view, making it possible to finance the remote control; Accounts lending relationship between the clear, easy error, data proofing is simple; funds are based co-ordinate scheduling, improve capital efficiency.
Real-time monitoring, the system automatically monitor, without time and space constraints, low-cost.
Performance index to set science-based, easy to follow assessment can encourage the advanced, spur behind.