Do we know what the world's four luxury cars four brand? Have said that Mercedes-Benz, Lincoln, Rolls-Royce, in fact, the general automotive industry to Mercedes-Benz, BMW, Volvo, Cadillac as four cars, RouseRice is very high though, very luxurious, but technically are not representative, not being included in the four luxury cars.
We all know that as the only luxury limousines excellence in technology is not enough.Brand also has a historical tradition, cultural accumulation, like Guerlain perfume, Louis Vuitton bags and handbags to sell high price, from the year the Queen and a large number of palaces for the nobility Josephine customized perfume and luggage.
In this sense, the Japanese luxury cars to make a showdown with the brand with the four major congenital deficiency, because the eyes of the international community, Japan has been relatively superficial cultural nation, not even his own words, usingis Katakana.This is the Japanese themselves admit that Japan has a well-known economist, said Michio Morishima, "Japan has always been to China have a national inferiority complex. China's long history, splendid culture, vast land, a flourishing population, a seacompared across the Japan, can not help but ashamed. insisted that inferiority into a kind of collective consciousness can not be better than China, no wonder since the Meiji Restoration of Japan policy has been to China as adversaries. "From the attitude of the war after World War II, Japan has also become very Xiaojiazaiqi culture and reveals the shallowness of exhaustive, as we encounter in daily life of a rogue ignorant and incompetent, very Chinese, anyway unreasonable, have done something wrongis not recognized; Germans do not like the Prime Minister to visit Poland by the Nazis in killing Jews by the fascist grave knelt down and repent, as a wise man as modest enough to admit error.
So, from the cultural accumulation of view, the Japanese culture has a "rogue, vulgar," the typical characteristics of Japanese cars is difficult to be given to the noble and elegant temperament; the development of Japanese cars from the history, also missed the high-end cars.Japanese auto industry is taking advantage of seventies oil crisis and the rise of the West, Americans are still unsure of higher oil prices fuel in the production of lumpy big guy, the timely introduction of a fuel-efficient Japanese, lightweight economy cars to Japanese carsindustry has brought good returns, but also put a mark Japanese cars that Japanese cars have become "fuel-efficient, low-end cars," low-term.We may think that Japan's Camry, Crown, Accord very high, that is because the poor people in China can only afford to buy Japanese cars, in fact, the cars in the international market at the most popular mid-range cars and the Model Species.
Can be seen in high-end Japanese cars car place, four luxury cars from a rice bowl Grilled, very difficult.But we have to admire the Japanese, the late 80s Toyota ready to compete for the United States luxury car market.To this end, Toyota's team is heading to the United States, Uncle Sam ate, lived, observed and recorded with the American lifestyle, aesthetic taste, etc., and the use of questionnaires, seminars, etc. in-depth investigation Americans drive, the way car, gestures and habits, usually in the car and the car what to do with every detail of the requirements.After five years of painstaking, introduced the Lexus cars.Lexus pioneered the steering wheel can lift, so whether it is 2.3 meters or 1.4 meters basketball dwarf star can choose the most suitable for their own steering wheel height for driving, the love of humanity can be said to the extreme.Indeed, the steering wheel can lift is not a technically difficult problem is the absence to spearhead found that the consumers of the potential Xu Qiu; car phone and the phone bell rang, audio Jiuhui Zidongdiaodi Huoguan Bi, Ji drove by thisbring great benefits, greatly enhanced the safety factor, because in one hand and mobile phone the phone in one hand and to shut the sound out the big things often, and now Lexus even let you reach out to reduce the volume of the little things were already said.Lexus sofa spring of each flexible, highly fit Americans are very tall.Now push Lexus luxury cars Japanese cars braved adverse birth conditions, gaining a solid footing in the United States, a survey of 500 powerful enterprises in the former U.S. chief financial officer is the preferred vehicle Ling cars, even the world's richest man, Bill? Gates BlockDriving is also a Lexus.
Why Lexus cars in Japan can break the "low, vulgar" image, and BMW, Benz, Cadillac fight it out, not by the core of the main technical advantages, but by the "Lexus Americans than any other car more comfortable"I understand, Germany, the United States in the automotive engine, transmission or core technology has been leading the Japanese cars.Shows that the product was made made of infinitely considerate consumers create competitive advantage is staggering.