Marketing, from literally is a sales strategy, or can be said to create, control sales. From the deep, the "camp" refers to the operation of the market, demands a high standing in the market overall, stand the source of river development of the industry to determine the river's flow and flow velocity, stand the source of the tributaries to judge product product development life cycle and strategy. "Camp" experience and wisdom with the aim of making sales into the implementation process more simple and effective, so corporate trainers Tan Xiaofang made the following comments regarding the marketing:
First, marketing is to meet people through the exchange of needs and desires of human activities, is evidence that the demand (demand creation), to meet the needs of the whole process of a closure.
Second, marketing is to stimulate the release of human instinct, the sales potential market reality.
Third, marketing, as the air everywhere, all the time to do your marketing or sales targets as others.
Fourth, the core of marketing thinking to guide the people, the fundamental way to solve the problem from speaking, the world's only two ways, one way of civilization - marketing, second, rough way - war.
5, marketing is a practice, the nature is not known, but where feasible; its verification is not logical, but in the results; its only authority is the outcome. So marketing has one characteristic that is easy to be hard to know, the accumulation of experience is bound to become and know why they know these watershed.
If you leave the origin of tourism marketing, so marketing will be squandering a mosaic charming eyes! Such travel blog, video, experience the changes in marketing and other new managers have many tourism marketing magic endless scenery gradually failed; since left the tourism marketing of origin, many tourism enterprises are unable to quickly adapt to this change, eventually leading to marketing engine failure, the brutality of the Red Sea, but the proper meaning of war.
Lecturer Tan Xiaofang that failure to restart the engine marketing, tourism enterprises must choose "good marketing" that is effective marketing. Tan Xiaofang pointed out that the current tourism enterprises must achieve "cognitive shift from a share of the market share," "cost shift from the winning bid was" two strategic sense of conversion, the effectiveness of the road can really go.
Effectiveness of tourism marketing, means that corporate strategy orientation from the "cost" to "winning bid was." Focus on traditional mass marketing, large-scale investment in the "cost" under the guidance of thought and spend much market share fight, resulting in very low input-output ratio, sales in the short term and sustainable development difficult to achieve an effective balance between, and therefore impossible to achieve marketing maximize the effect, ultimately leading to premature death many smash hit business quickly.
"Winning bid was" of strategic thinking, emphasizing the minimum price for maximum success, the pursuit of limited resources to unlimited effects. Tan Xiaofang the effectiveness of tourism marketing to build teachers meet the tourist demand trends, identification of unique and strong competitive scenic system, so that our scenic under the same conditions, with more attractive than the competition. Achieve the initial experience of tourists from the scenic area to the loyal consumer ......
First, create scenic force
1, scenic spots in selling?
2, how to locate the image of our point of planning, profit points, check points and strategy point?
3, how the attractiveness and competitiveness of scenic systematic?
4, how the existing area planning and improve the scenic force and sales force, to avoid the slow scenic increment?
5, how to scenic features scenic design, and meet the needs of tourists?
6, part of the scenic nature of how to improve?
7, scenic character graphic way how to render?
Second, to create the image of strength
On the scenic image you often encounter the following problems:
1, the tourism industry over the short-lived brands, the lack of brand strategy management. How do we avoid?
2, large amount of money to build the scenic image is not fully meet the expectations of tourists, tourist's expectations?
3, with the connotation of the brand with the core values of what to touch the mind of tourists?
4, extract the core brand values, how to make the appropriate brand positioning?
5, brand image and design of carriers to choose?
6, embodies the brand's visual identity (VI) system, how to design? System is most efficient for the brand image of the service?
7, how to make tourists feel good because of the brand and buy the products?
8, the follow-up brand management how?
9, how to read the tourists face a new image of the old brand? How to enhance the brand?
Third, expansion of transmission capacity
On the dissemination of you have had such an embarrassing and contradictory:
1, ad a lot of investment results are not obvious or input-output ratio is not satisfactory?
2 to play the ad and do not advertise hovering between.
3, a small amount of money into how to generate maximum publicity?
4, ad creative, or auxiliary elements able to distracting effect.
5, the single means of communication.
6, no advertising sales force.
7, 42 stroke daughter how to do the communication effect?
Fourth, strengthen the sales force
How to enhance sales force is an important issue facing each scenic:
1, how to make the price system and market state of a logical relationship?
2, how to sell policies to play a real incentive, restricted the role of travel agents?
3, how to achieve selling Selling state changes to the consultant-type sales? How to create demand for services?
4, irrational market, the market covers the formation of many half-baked market is too large, too small a dilemma or not the scale of the market covered support profits.
5, investment ability, or lack of market development.
6, travel agents selling ineffective.
Try to Shi Zhanpai vitality and academic integration of critical thought to be to rely on theoretical distillation of practice dedicated to tourism marketing effectiveness, enhance tourism brand of "winning bid was!" Perhaps this is the origin of tourism marketing and the nature of war .