There are many consumer goods, industrial products and consumer-oriented products and services directly to businesses onto the road of electronic commerce, even if not yet embarked on this road, the company is also planning an open online mall, began to Network Marketing experiment.
According to Deng Chaoming recent observation, keen on e-commerce industry, mainly in home appliances, small appliances, food, clothing, mother and child, 3C products, and industries such as paints began to test the water, such as Carpoly paint early 2009, which introduced an online mall, and according to insiders, with renowned brands 3A environmentally friendly paint coatings are also plans for this area.
In fact, one after another in recent years the production company launched B2C mall is not doing very well in this piece, such as backgammon online store, mall Haier, Changhong online shop (purchase through train), etc., Hisense appliance shop, eBono clothing line mall, etc., and if any Kecheng product (vancl), Jingdong 360buy, red kids, Dangdang, Joyo and other B2C businesses specializing in enterprise network channel sales revenue should be created although a certain scale, but in profit in fact also a general, most are still in the input stage, the online shopping market maturity remains to be further improved.
Of course, as offline channels complement direct sales or store, B2C online mall has become a very good direct marketing business channels, but to really put their products through this platform to get a good income, is not a simple matter , Deng Chaoming of the number of the operations of B2C online mall, make such a conclusion, if the production network of direct sales companies to achieve greater success, or more small brands through direct selling model online shop more competitive advantages, in addition to the platform at the mall, we should spare no effort to establish such a friendly and beautiful interface, browse and order processing, product convenience and stability, interaction and comment features the perfect smooth and, more important yet to come promotion link, and the promotion of online mall, internet marketing for more than 90% of at least play the role. If you can not shop the sales network marketing to make up the entire B2C e-commerce plan is a failure.
This work requires some professional web marketing planning and promotion of people to operate, such as network extension planning, program implementation, the conversion of traffic and sales, business mall online brand building and communication, target consumer groups, online shopping habit and ripening, etc., need very professional strategy and implementation.
Currently, most enterprises have been launched B2C mall and do not realize this, the lack of professional staff to implement e-Commerce network marketing, establishment and initial good intentions did not happen, often the official site is only a corporate image and product display Information, passing dynamic information in the window business, its commercial mining and the mechanism has not been played; and Yixiezhengzai ready to be launched Online Shopping Mall Expand Network direct marketing businesses, Bu Jin Fang Xiang Shang in comparison Mohu, even in the Celue on 也不 is quite aware that this Shihou the need to hire outside professional e-commerce and Internet marketing to join the think tank specializing in project planning, such as in the end the implementation of what Internet marketing strategy, how to implement, the effect of the implementation process of the assessment, the evaluation process to improve and so on, to press for the marketing cases, to promote business on-line shop can be planned Du Li of news events, to attract the attention, Jian Li brand image, prompting Goumaihangwei of Faxing, but Daodi can plot and plan which events, how Chuanbo, all require specialized for Tuanduishishi. But to search engine marketing, for example, consumers now use search engines shopping habits are quite common around the company's online mall to do some of Baidu, Google, Sogou search engine keyword ranking, etc., if relying solely on purchase, it may cost too high, the adoption of a number of strategic measures, are expected to achieve the same effect, but the planning and implementation of this matter, people still need professional guidance and implementation.
Otherwise may lead to investment in both manpower and financial resources failed to be implemented, and ultimately makes the business owners lose confidence in e-commerce, B2C mall causing many enterprises to close the end. This company is a real loss; on e-commerce in terms of this effective tool is a great waste of resources.
Of course, there is another use of B2C e-business initiatives, like the road network platform to promote the utilization of external forces, that is, in Alibaba, Taobao, pat, there is ah such as e-commerce platform, open shop, with these platforms, and promotional campaigns such as participation in keyword bidding, buying booths, advertising, and through forums, blog, QQ and many other ways to promote the establishment of these third-party platforms in the mall. Some of these major brands have already implemented such a plan, such as Uniqlo, Nine Yang, Bear Electric, Nokia, Galanz, Xinhua Bookstore - Hua Lun bookstore, crown, etc.. But Deng Chaoming to remind you that these brands not only opened a flagship store in Taobao, Taobao's prominent position in place, put a certain amount of advertising costs, and most have their own independent Online Shopping Mall, Taobao Mall above However, the B2C e-commerce program of its important components in it.
Whole in terms of both production-oriented enterprises, or trade-oriented enterprises to implement B2C e-commerce plans have been necessary, "network marketing" is off, and how to live, lie the two links, online marketing planning and implementation, and If you do these two aspects, you need a dedicated professional team or organization design program, a detailed impact assessment phase of constraint conditions, to implement the program.