Looking at the market, the brand, the rising star and more like the river carp, such as the rare few hundred years old. The reasons are numerous. But one thing can be said is well known, that is, under any circumstances, be able to concentrate in a small business brand. They have made the brand a true evergreen foundation plan, and if once the market changes, they will lose the confidence and desire to start at the beginning.
Everything has pros and cons, take improperly, extremes meet, too far. Such as health, to pay attention to "negative harmony", "to being dispelling evil", "no longer avoid," Zhu said. From this perspective, brand building is similar when the Kam.
Lang Lang market, how can darkroom Qixin? Mortal beings, are all brand fans. Brand building, very sensitive to bad faith, Siyanerfei, the consumer as stupid. In addition, brand-building which should be taboo?
I take the liberty of free time, go together a dozen, decentralized, Gong Feng everyone Divide pastime.
A bogey sneak it in, fool consumers
Some people never looked down on to the consumer, they always think they smart money is not only recognized identification. When selling products, just-do, not afraid of goods is not good, come on Pa Moren, substitution mistaken for someone else's brand as real, imitation was bigger way. Knowledge of consumers thought that buying a cheaper brand-name goods over cabbage, happily home and saw the original "Li Gui," not "Li Kui", Dahushangdang.
Second, avoid unscrupulous to deceive consumers
A "no business is not evil," the phrase mean to a businessman for several years, depriving those most "honest" businessmen who have made a scapegoat for the small group of unscrupulous businessmen. Assumed name really is a bad one pot of soup. Gave people a common imagination, like all businessmen are disloyal customers only negative meanings. In particular, when in short supply in the market, some firms are not days of heart can learn a lesson from their civic responsibilities, but the use of consumer nostalgia and psychology, cutting corners, shoddy. Previously led to a "black heart cotton" incident, "毒大米 incident" is a bad precedent.
3 avoid hype, deception of consumers
There is a saying "do not know what's not afraid, afraid of confinement." So some people do business, to see just ignorant and under that little petty profits, introduce the product to the customer when not based on the actual characteristics of the product only through lip service, but ah the brain to wind blowing hard, and blew hype, marvelous. What if the world only his best. Do you think consumers are really stupid ah? Ordinary people are "once bitten, twice shy" psychological shadow on consumers for the first time you "talk prestige" when, next time you will listen to you ?
4 Ji sail with the wind, ignore the consumer
Looking at the market, the brand, the rising star and more like the river carp, such as the rare few hundred years old. The reasons are numerous. But one thing can be said is well known, that is, under any circumstances, be able to concentrate in a small business brand. They have made the brand Evergreen Foundation's real intentions, and if once the market changes, they will lose the confidence and desire to start at the beginning. They see what the market will follow the trend of selling like to do, impatient and, running out of patience.
Like the restaurant industry, some employers see the business is hot pot hot pot on the changed, but so to do, see the tea business is good to do it distracted planning Gallery. As a result, consumers eat hot pot today, and tomorrow is to have tea again. Who does not disappointing?
Five Note overwhelming, annoying distressed consumers
Brand publicity, some businesses like to create a sensational effect, overwhelming the information leaflets, and regardless of the consumer to accept you do not accept walk pass, see a portion. Some consumers do not care, took the leaflets thrown on the ground after, anyway, is not to waste their money; some of the so-called consumers, received a leaflet thrust upon hand there is a force to be felt insulted. Advertising, as some hospitals, in order to improve the visibility, when they sent out leaflets, tirelessly waiting at roadside, market edge, even near schools, a "impotence" information, whether adults or children, whether male or women are sent to a. Like the whole world to impotence has. This is How can people not embarrassed?
6 avoid duplicity, betrayal of the consumer
Some salesmen often do when reading about the brand marketing "Customer is God", they brag about when to consumers how good things can be bought so you do not turn away from the parade after the customer has become a Aizai livestock . If the product has any problem, it is usually not take the initiative to admit, to restore the influence, but put a dead pig is not afraid to open Shuitang gesture, claimed "I had no problem with the product, how to have a problem in your hand?" Is not Leave the child come from? sold on the matter, after-sales service is poor, full of a "tyrant sell" behavior. Such acts, most are not kind.
Taboos on all-pervasive, scare consumers
Today, online media developed abnormalities in the audience space, not impossible, just can not think of. This is a brand communications, as it is unrivaled advantage. But some brands advertise in the time preference for a forcible disregard of other people's privacy, take some unauthorized non-legitimate way to inquire into the consumer's information, by phone, mail, etc., to send product information, so that who produces a very hard to detect nowhere to hide fear. These moves not only unwilling to bank on the goodwill of consumers, and will delete the one without thinking of, it is difficult to achieve the desired spreading effect.
8 avoid attacks discredited, incite defection of consumers
The so-called snake snake Road. When doing brand building, and some people believe in fist (fist) to speak, willing to solve the problem with lakes means of attack to discredit rival, exclusionary and do exclusive business. But after all, people are always a difficult whiten itinerant black felt. Re-dressed the brand, as long as the rivers and lakes with the detached, that consumers will subconsciously keep a respectful distance, distance. So many years, a number of failures on the lack of star enterprise, when the truth came out, the media cried out in alarm, all lakes Gangster money laundering nest. So these brands, building speed, but the fallen faster.
9 bogey at every step and disgusted consumers
When the market in the growing homogenization of the brand when the brand also means that more and no personality, no novelty of the. So many brands are not wrapped pre-step, can not contribute much to become deadwood. This phenomenon, the industry as "the bottleneck." Once the "development bottleneck" affecting the way the brand, when most people do is not panic careers, self-deprecating Third, every step, with one Rush. I also follow the price cuts other price cuts, poor quality of other people I do not do so well. The results themselves. Forget other people do the business of looting, he was doing a hundred brands. While giving consumers a kind of only "goods" no "card", or brand much better than Aull sharp mind.
10 avoid vulgar low interest, bored consumers
In my mind, Wuliangye Group's television advertising is the most fresh and flowing, elegant and impressive, interesting in there. Wuliangye Group was able to last long, occupy the high share of the domestic liquor market, is inseparable from their advertising originality. Some brands, in order to attract customers, so that consumers remember their names, the idea for beating the streets, quick to put a table, pulling a banner, make a few buns in sexy girl behavior among some, wriggled hip. Although this "high profile", can at best only to attract passers-eye only, as to whether consumers like to win, it says no.
Is the number of television advertising of brand communications, it is difficult to get rid of such vulgar images of low-interest, an old head go back and forth all day, who can bear it. Aesthetics are tired, let alone consumers. So they broadcast out of the screen after a period of time. This "consciousness", people all know, in all likelihood is not good, 赔本赚吆喝, they do not say, 哑巴吃黄连, swallow this, simply install Chuaizhe confused to understand.