Set foot on the road from marketing, to become a marketing person, they begin with the company of wine, and wine and even more time to dance, this feeling I believe many people have experienced sales, because whether it is receiving new customers visit old clients or new product launches, regional dealer meetings, etc., alcohol is nothing but the best singing platform! this, wine has become a marketing one's main life.
Wine in China has a long history, variety, and wines Carnival, renowned Chinese and foreign. About 3000 years ago, Shang and Chou dynasties, the Chinese original song double-fermentation liquor, rice wine brewed in large quantities. With the deep and tenacious roots of Chinese culture, wine culture has a history of thousands of years, whether on invitation of Li Bai's toast, or the west, Wang Yang Guan, Lan Ling glow of amber light wine, without exception, revealed the deep cultural taste. Wine, in the long history of human culture, it is not just a matter of objective existence, but a cultural symbol, a symbol of the Dionysian spirit. But the wine for the marketing people, culture, taste seems to become weaker, and capacity for liquor is carried forward, and had a drink hundred poems of Li Bai, and to the marketing people drunk, they multiply and become a sales personality test!
Terrible, "the representative capacity for liquor sales"
"Capacity for liquor sales representatives," What a dull sentence, but it can be said that the number of sales people make the world feel the weight!
In early 2005, I am from the headquarters functions, assigned to the region as the next person in charge of day, department heads about the sales lead me to dinner together, which means one for me farewell; Second, after I get more in sales more support; That night, the two leaders to thank the kind, I am a full end of the 28 Cup Red Star Double pot, then went KTV, then drink beer. That night I do not know how to go home, just know that spinning, reeling, but in the dark, I heard the two leaders said the remarks, yes, the representative capacity for liquor sales, the market under certain amount to anything. The next day I woke up, some food for thought, feeling my 28 cup Red Star Erguotou in return is so short, worth it? But there is no way to research!
Later, under the market allocation of places in Sichuan, which itself is a wine home, where there Wuliangye, Luzhou, China Tuopai Daqu so wines, so natural in the business can not do without wine, Besides marketing people life itself is the "Jiu San Society," the same (9:00 to get up, accompany clients to drink at noon to 3 pm; 21:00 started to take action, to the KTV and bar to drink, to go home to sleep after 3 am)! remember once , in order to complete the monthly sales tasks, their urge to go back to paragraph Yibin, agents continue to see provincial managers will naturally hospitality, the friendship of landlord, and indeed the wine itself is the home of Yibin. At that time, I order that the task of payment, a mere three million, I am a full end of the 30 cup (a cup of thousands of agents work hand in hand). 3 million payment will go to, and I were to look only to the table below, and on-site "live" Needless to say, brought about by the tragic result is that drips directly to the hospital!
Sadly, the "wine representative products"
"Liquor representative products", so how many people fought in the wine marketing field without chemicals!
The end of 2005, the company in Chengdu, Southwest Marketing Center organization of agents throughout the meeting and press conference, in addition to their busy busy to be under the planning and organization, more of a thinking agent, media, corporate leaders and so have come to their own region, which under its own as a landlord, but also open the drinker. Day, I only remember the leadership of King wine company, I took the goblet with both hands, how to taste wine with the right as a beer mug, filling a whole, respectfully and leadership clink, and then the first one saith, cup is empty , in order to allow a drop of wine is not left, also a large circle interim mouth, the kind of pride that the leadership said a hard-drinking good wine even better; after every agent with which to stay for another white wine, glass after cup, also shouting, wine you, water you! Drink, Neat huh; with each agent after the finish, but also pulled by the media, friends, Chengdu's most famous "empty bottles" bar to drink wine, a glass of wine ah take a cup, it is a person then a drink, that can not pull down because this is the wine, thus representative of the product. Moreover, at this meeting, leaders, agents, media, friends, that can not be wrong, who should respect that, but the end result is that I spot drunk wine market, pulled the hospital directly, in exchange for the two days unconscious!
Although the company has concluded that the success of the conference leaders, and leaders are satisfied; agents back to more models, task completed; major pages of big media, branding opportunities for more; and in that year, I am responsible for the regional market, has become a company-wide growth rate of completion rates and the double titles, but they pay a painful price, that is, after smelling alcohol are afraid of. To this end, I bid farewell to the marketing of life line, because the doctor warned me never be able to meet again the wine, while no company of wine, I may not qualified to become a marketing person!
Wine marketing when known everything about genome
We all know, first-line marketing, wine marketing is still in progress, and may be carried out in the end the journey in marketing, and those so-called depth charge (a small glass of white wine submerged in a large glass of beer) on the do not know how to blow faint marketing people; Chinese cocktail (white wine, red wine, beer mixed together) but also in the number of injured brother marketing front. This is not so I suppose I did not know Mr. Du Kanglao then its purpose is, hey food not to pack dumplings steamed pudding, but lest this show tonight with a taste of holy water to stimulate provocative. He did not think it drops holy water, even so had prolonged, surging, from the Yellow River to the Yangtze River, from the South to the East China Sea, people are all regarded as a treasure it. Wedding ceremony also essential, since the discretion of a person; friend gatherings binge drinking; excited, add to the fun, when trouble drowned their sorrows; out to see him off, and returned to Jie Feng; married daughter daughters married, pass the examination, promotion and a raise, etc., all kinds of names Jiaokubudie people, and marketing for our 70 million people is a pain in the injured!
So, I will reflect on, since when, marketing and wine hang a hook, perhaps because of a market economy, and have a wine marketing mess around with it! I do not want to explore this, I just want to market economy diversity of today, are left Jiuzhuo, there is no way to marketing people for marketing? I firmly believe that business negotiations can not be called table wine sales, wine made by the bridge to seek cooperation opportunities, this strange phenomenon, though the Marketing "wine culture" contributed to the severity, but alcohol sales inflicted injury; around Jiuzhuo, Gongchoujiaocuo, it is also harm to others and oneself; Moreover, wine on the table in talking about the "wine culture" speaks " wine feelings ", but" Fudge "this issue, because that is the culture and feelings, thinking it is of interest!