CRM (Customer Relationship Management, Customer Relationship Management), the first is a customer-centric, through sophisticated customer segmentation, in-depth customer analysis and improve customer service to meet customer needs, enhance customer value in order to achieve the management concept; followed is to establish a customer-centric operation mechanism, a comprehensive analysis of customer needs, provide personalized marketing services, identify customer value; the last is the use of IT technology will be "customer-centric" management concept and management mechanism for curing in a series of customer management software to help companies share resources, improve efficiency and reduce costs;? As the real estate industry, the high cost of customer acquisition, customer buying behavior became more rational and secondary customers to buy low, repeat purchase cycles long, which will inevitably lead to the real estate business is difficult to maintain customer resources, customer loyalty is not high, but also because of the high value of the product, determine the customer resources to real estate enterprises. CRM implementation will help real estate companies to maintain customer resources, customer loyalty, mining customer value to the increasingly competitive environment in the formation of their own core competencies, take advantage.
Real estate sales management systems and CRM solutions
Siyuan committed to working together with the outstanding real estate company built for the real estate industry's CRM solutions, including the establishment of marketing, sales and customer service systems to achieve employee relationship management (ERM) and partner relationship management (PRM), the use of Data warehouse mining, analysis, forecasting techniques refined knowledge base and real estate business enterprise knowledge base of customers, and through resource sharing and coordination mechanism, enhance the enterprise's business processes, management and decision-making;
Real Estate CRM sales management system is an important part of the solution because the sales management system not only help enterprises achieve efficiency and turnover rate of sales increase, its daily production of a large number of customer and business data will also be corporate customers and business knowledge Knowledge Base The main data source library, and the future implementation of the CRM business strategy, increase customer value, and ultimately the majority must be achieved through the operational level;
Think about the source of real estate sales management system is based on this knowledge to design, develop, and its planning and design for the CRM database, the system not only meets the ordinary course of business data processing needs, but will the system handle business processes from a Aftermarket mainly extended to the pre-sale and sale, will also be users of the system from the sales management role extends to the enterprise at all levels of management, sales clerk and customer;
In the absence of in accordance with the CRM Framework can not collect the sales system for enterprise customers to explore the value of the depth of resources and information, only select the CRM based sales management system built, businesses can maintain the current management model in maximizing sales rates and customer satisfaction, but also for the future full implementation of the CRM business provide adequate models for data mining and analysis of basic information.
Siyuan think of the source real estate sales real estate CRM system is an important foundation for a comprehensive solution part, through it, think about the source for every customer in the future to implement a comprehensive CRM solution has laid a solid foundation! Grouping, cross-regional, distributed business operations the best solution.
Real estate companies in the country's cities, in every city there are multiple items in development time, if no suitable and effective technical support, will cause significant valuable business information and customer resources in the enterprise primary deposition, resulting in enterprise management decision-makers can not make a rapid response to market changes, thereby adversely affecting the decision-making, development opportunities. Think about the source of real estate sales management system uses a centralized information management approach, that in the real estate business group headquarters building data centers, centralized management of enterprises and projects in all geographical markets, sales and customer service information. This model not only effectively solve the multi-regional business operations of distributed information management issues facing, but also for enterprise management and decision-making to bring the following advantages:
Centralized management of information management will help to achieve flat, reduce operating cost, human resources, enhance the profitability of the business;
Centralized management of enterprise data centers, business data, can reduce system maintenance costs and maintenance more difficult;
All the business information and customer resources are no longer isolated dispersed within the various business units or sales, while in the whole group in the context of timely sharing and upgrading, which will help the real estate business integration, analysis and optimization of resources;
Enterprise management decision-makers can thus acquire accurate and comprehensive business information and customer resources, direct-depth understanding of enterprise business process level, not only to help resolve specific issues very quickly respond to market changes, and also help to provide scientific basis;
Contribute to the effective replication of successful projects within the Group's experience and avoid repeating failures of the lessons;
Customer-centric operations, in-depth customer information management, to help business customers personalized service, increase customer satisfaction and sales rate;
Think about the source of real estate sales management system implements the entire real estate sales process management, business scope not only extended to the pre-sale from the sale and sale, user objects will be extended by the sales manager to business managers at all levels, sales clerk, and customers, but also to expand sales process management of sales opportunities and marketing activities of management;
Not traded through on customer needs analysis and identification, stress and rediscovering customer value, customer help accurate positioning and marketing planning, and to support and complement the Group Houji development project, initiative to attract customers attention and increase sales efficiency;
Through research and analysis of the reasons for customer churn, improve marketing tool to optimize the design and development of new projects such as the loss of means to attract customers, but also to avoid similar loss of customers for the same reason;
Group of customers through the use of shared resources and property resources, the loss of a customer project and other projects to re-match of resources to meet customer needs, thereby enhancing the Group's overall sales rate of development projects;
By providing customers with quality products and services to developers in the customer mind set brand image, using customer's own communication network for the developers to do to promote the image and product marketing, in order to lower marketing costs for high-value customers; Siyuan business for many years to the outstanding real estate and domestic enterprises such as China Vanke, Network Po industry long-term cooperation and exchange customer information with a deep real estate data analysis capability of the source of real estate sales management system embodies the profound wealth of real estate industry and IT industry expertise and experience.
Microsoft. NET: advanced and reliable development of technological advance
System uses Microsoft Visual Studio. NET technology, based on B / S (Browser / Web Server) and multi-layer structure design combined system architecture to support distributed applications, centralized management model;
Using SQL Server 2000 Data Warehouse / Data Mining, construction enterprises and business information, customer resource model; extensible modular design, flexible configuration.
The interface layer, communication layer, business logic layer, data access layer, data storage layer separately, to support a wide variety of business needs, adapt to different systems operating environment.
System software interfaces with third parties in accordance with international standards, the latest XML specification, which provides SOCKET communications, interactive data files, DLL calls, XML Web services and other means.
Security
System security log: the responsibilities and privileges of different users can only use the appropriate procedures and data systems, and establish a sound in the system log records, high levels of system password change reminder event of leaks, the system can quickly trace out the persons concerned .
Rights Management: The mechanism of combining centralization and decentralization, multi-level administrators, and business management competence combination of both to ensure the branch operational flexibility, and ensures the rights of the centralized management and system security;
Data security: confidentiality of the data for different uses different encryption methods, system registry and other data in high security data using 3DES algorithm to encrypt and decrypt. One key management provided by Bank of China PBOC algorithms, key management is divided into four levels, according to the software version number, the system issued by the date, day date, the key distributed random number, etc. to ensure that encryption keys each time randomly change; normal data transmission using a common SSL and CA certificates to be guaranteed.
Data Storage Security: The system architecture of a three-tier model, with the middle layer of the application to do the firewall system to protect the database host in the application layer can not be unauthorized access, ensure the database access layer of security; of key data word segment encrypted using bank-level 3DES128-bit encryption algorithm to ensure data can not break resistance.
Functional ten new features:
1. System not only for sales staff, for enterprise managers at all levels, but also for the customer;
2. Customer information database designed to take into account the information needs of mining customers, from the broader aspects of access to customer information, from a deeper level of use of customer information;
3. Centralized management of customer resources and real estate resources to customer needs and on the loss of property resources to re-group match, to improve the overall sales rate of the Group;
4. With sales opportunity management system on the customer information to segment and evaluate the implementation of effective tracking to improve the turnover rate;
5. Assisted sales system to guide clients through the real estate exhibition about the project, using a variety of aids record customer information, to help business people master the customers intention to provide personalized service;
6. The system automatically generated from the subscription to the need to apply for admission to each part of the sales transaction process, and use real estate forms and sales status symbol, to help business people intuitively grasp the change of state real estate sales;
7. Sales manager can manage the sales team to achieve sales staff scheduling, collaboration, commission management and performance appraisal;
8. To effectively manage sales business processes, customer issues and problems, help increase sales efficiency and help customers obtain accurate business information and answers to questions, help to improve customer satisfaction and brand image;
9. Overall management of the sales process in the collection business, and financial software to achieve seamless connectivity;
10. Marketing analysis and campaign management;
System function point list:
1. Customer information records and check customer information, customer events;
2. Membership Management members of the owners of information, activities planning, implementation and feedback, integral and integral assessment of such standards;
3. Guidelines to guide clients handle real estate sales rooms, parking spaces to buy the services, as well as the choice of decorations and related matters;
4. Sales control room control of all real estate sales of state;
5. Marketing Management plans for real estate marketing programs, channel and cost and other information, the implementation process and results analysis, and project pricing and discount management;
6. Set all kinds of financial management information and financial initialization related with the external financial system interfaces to manage the sales process receivables, mortgage arrive and the payment settlement services, and sales process, notes and certificates;
7. Initialized to set up and maintain the project set to maintain residential, flats, rooms, parking spaces initialization information; development program set decoration; set contract, subscription books, notes and other payment templates to print business templates; and the basic sales process to determine ;
8. Contract Management to manage all customer related documents such as contracts and subscription book, tracking the implementation of the contract and change;
9. Statistical reports not only provide sales type statements, customer type statements, real estate information on classes and financial statements, and users can customize the report and time range of statistical fields;
10. Sales of template management: establishment and management of various types of sales analysis report templates, and guide the user to write, query and evaluate sales reports;
11. Sales forecasts sales of user specified periods of progress and Days Sales Outstanding to predict;
12. Opportunity management intentions through management of customers, screening the types of customers, to take appropriate actions, tracking opportunity to progress and to assess marketing effectiveness;
13. Supporting sales management with a variety of ways to show clients real estate information and related laws and regulations, procedures and other related sales information, and can be customized by the business people from the different requirements of customers to simulate the purchase, development of the virtual process and payment plans;
14. Sales team not only to manage user of today's tasks, overdue tasks and future tasks, you can also support the sales manager the task of scheduling clerk and customer, management, performance appraisal and commission management;
15. System management at all levels can set enterprise role, powers and operation functions of user information and record all system operation and operator information, set the system parameters;
16. Tool library to provide convenient calculator and calendar and other small tools;
17. Online help for the customers to provide real-time online help related issues;