As the central eastern city of Shantou, the radiation throughout the surrounding cities.As a front line IT sales, Computer City, the role of nature can not be discounted.Shantou in 1995, the city established the first computer, and then developed to 4-5 at home, are now only two of the most major - and long-tech Computer City, Computer City Ping Road, Shantou.
Park is located in Shantou Jinsha Road forge Computer City, is the first computer in Shantou City, once glorious moment, the latter due to poor management, leading businesses have to move out.Long Ping Road, Shantou, computer stores, since its establishment in 1999, Computer City, 3 layers of business, on the first floor is mainly used for Saturday and Sunday promotional booth and the exhibition hall, second floor, all kinds of stores everywhere, Lenovo, Tsinghua University withFang, TCL, seven-, and other computer brands have stores here.Compatible assembly operations in full swing is a major feature here.Seen in Shantou computer shopping into the summer, the scene of the holiday buying season.Yellow River Road, high-tech development zone of Gao Xin computer center, based on computer and accessories wholesale-based Computer City, which consists of professional property management company to manage, very standard, the current approach operators of the hundred, including day-MA, Grand View Technology, computers, Shantou, Lee Ho-known merchants.
The city in a few computers, high-tech computer center emphasis on wholesale business.Several computer Shantou City area is not large, widespread popularity not prosperous, the number of the very few shopping malls."Half of the business losses, the three into a flat, two into profit." Helpless, a dealer told reporters.Computer City is these scattered, not concentrated because the lack of good channel integration, poor flow of information, enterprises and between enterprises, distributors and too little communication between the distributors, each enclosure iscaused by the war.
In Shantou, mainly business-based economy, mostly consumer goods enterprises, IT industries accounted for industries throughout the economy less than 15% of the share.
Why IT industry downturn in Shantou? Shantou billion company Zhangxiao Guo Jing-line managers believe that internally, Shantou City only 100 million people, the market demand is small and the local market is basically saturated, bargain with the vicious competition between businessesso that the local IT market, highly irregular; external, transport facilities, only the radiation in eastern Guangdong Province, Shantou, Shanwei city, just supply the demand, resulting in the Shantou, Shanwei enclosure for the IT industry can only be war.
Shantou IT market downturn is also reflected in the local brand of the sales.Shantou popular customer relationship marketing.When individuals and families purchasing needs, habits Zhao Shuren help, acquaintances usually recommended compatible, because the compatible prices flexible, easy to profit from the price is relatively cheap, consumer-acceptable.In addition, the brand of computer in order to ensure after-sales service, and warranty are not self-demolition, such as the requirements of, or damage, the manufacturers are not responsible for the maintenance.This makes consumers feel that, bought the equivalent to buying a computer trouble, turn to their own repairs to damaged.There are many businesses in the compatible assembly operations to guide consumers: buy a computer is installed in order to learn, if not to remove, how to learn.Zhongkoushuojin, product marketing bone destruction, so the manufacturers to safeguard consumer interests in a care and thought to be so distorted, consumers buy a compatible computer that is affordable, with questions also can look to business service.
Over time, the market enjoys popular support in Shantou compatible.Paolu IT market in recent years with the case one by one, the computer market was shrouded in the credit crisis, the objective of the IT market liquidity constraints, making the decline in spending power, the consumer brand of even Xinyou is weak.
By the strength of the channel
Computer City Renqibuwang, IT market downturn, many local channels are being felt in the cracks of life.
Shantou people have a strong business sense, they "would rather be beheaded than the tail," when a company developed to a dozen people, usually will be scattered into multiple companies, it is difficult to form a scale enterprises.Now on the market in Shantou, 400-500 computer company, the strength of less than 10.In other words, the vast majority of computer companies are doing the business of chipping away, doing what any good, can not go to close to such a simple survival.Distribution of the profits of brand computer has been very low, manufacturers are basically retained profits to businesses in the 200 yuan / sets, while the distribution of brand computer business risk exists, there must be stock, but also to spend a lot of manpower and material resources to expand the market, but also withvery good after-sales service to maintain the market, the amount will have to do more lucrative returns.All this requires a solid strength and Caixing Financial support is not limited funds for small businesses can be done.
Strong, but also a long-term operation of a brand, to have with brands, and manufacturers with the development of a total commitment and loyalty to the survival of Caixing.In Shantou, the strength of the IT companies, whether they are compatible computer parts distributor and how impressive assembly of doing business, are aware of the use of brand building their own image, in order to obtain long-term development.This is a brand of dawn on the market in Shantou.
However, journalists worried that not every business there is always such a think, in reality it did, after all compatible entrenched in this market, the price makes it flexible and compatible computer accessories distributor assembly operations phasemore profitable than brand-name computers.In addition, a strong business sense will lead to the survival of many businesses have caught in the speculation, they look at other lucrative opportunities for investment will be taking part in other markets.Diversion of funds would undermine the maintenance of existing markets and promotion efforts, sales dropped significantly, no longer qualified for a brand agency, prompted the manufacturers to cut Ma Su had a bottomless pit, find others that there is precedent for the market in Shantou.The consequences of such losses as dealers, but also the loss of manufacturers.
How to survive in the cracks in the capital, for the purposes of Shantou, it is imperative for major dealers.In this regard, the day-MA out of a road to success.
Days billion horse as the largest local distributors, it's main business is product distribution, supermarkets, system integration.Computer City location for the shortcomings of a more partial, day-MA location in central downtown of Shantou, in addition to its earlier entry, 10 years of operating experience, capital operation in Shantou discharged first, these are the days-MAunique advantage.
"Shantou IT market is small, the market demand is indeed limited." Days-MA official said, "the day-MA is able to sluggish IT market in Shantou, a firm footing, thanks to long-term channel construction, capitalized, and industry usersgood working relationship. "The official also pointed out that the future trend will be flat channel, in the case of a bad trend, the retail can be considered a practical way, take the trade, industry, technology is the way the entire companyvision of development.
Renqibuwang the PC market, comes Shucu occasion, the local channels of marketing is also very cool."How much money to send something, but was eventually passed, such promotions have little appeal to consumers." A channel, said, "manufacturers should target the local market, come up with effective marketing environmentway or the dealer's sales promotion support. "
The reporters found that the radiation surrounding the city of Shantou center are subtle changes, some dealers will go to Guangzhou, Shenzhen and getting goods, Guangzhou, Shenzhen, Shantou, he went to the goods will be, R & D center is good for manufacturers, the dealers are very unfavorable.
"Compatible large market is an indisputable fact, we can only improve their own capability to do their work a solid, all for the sake of customers, establish a good reputation, and slowly in-depth market and market share in order to be compatible." Achannel is still full of confidence.
With relations between the industry
Shantou industry market, compared with domestic markets mature a lot.In addition to selection of compatible schools other than the basic use of brand computer industry.But mainly, Shantou is a city of commerce, industry to consumer goods is more light.After the outbreak of the credit crisis, business sector withered, information basically stranded at the side, light industry enterprises on a limited scale, and now in Shantou, a major industry market concentration in government, education, telecommunications, financial, military and so on.
Although the state has adopted a new procurement law, industry procurement through open bidding, to ensure fairness, impartiality, but the prevailing customer relationship marketing in Shantou in the industry, the market is no exception.Manufacturers of the product into which the local industry, the degree of access depends on how he selected dealers, more than one company told reporters.
In earlier years, Shantou industry market is basically dominated by HP and Compaq.In the mature domestic brands active in the market, industry market full of Lenovo, Tsinghua Tongfang, Hedy, TCL and other brands on the scene.Industry is now on the market in Shantou, the market share of domestic brands increased substantially.
Attack any single market, an industry manufacturers are ultimately support.Shantou industry market procurement procedures is the first selection, then open to the public tender, the lowest short-listed.
Because of low short-listed conditions for the bidding is fierce.Grand View Science and Technology, told reporters, attacking the dealer Founder largest single industry, in the special award for their support very large, and will hold people accountable for follow-up synchronization problems solved.Grand View Technology can win government, education, number of large single market with the Founder of the industry for their kind attention and support inseparable.
Other brands in the bigger one, the manufacturer and the Commissioner will be given special support in terms of follow-up, but how efforts, focusing on how to be the difference.In short, trade expansion, the factory support is very important to be able to capture a single half depends on the manufacturer, the other half is the dealer.