Infrant Technologies Inc. acquisition of storage vendor in China, the world's third R & D centers set up, SOHO and Business in addition to the new channels open up telecommunications, management, hundreds of national online retail store management system in operation, to the broad market into the 23 ... ... Netgear in 2007 in the products, markets, channels of the many things that this family grow Xing network vendors in the global and China a leading investor entered a accelerative period.
For entry to China from NETGEAR has served as director of the Yin channels of cedar, the headquarters will increase investment in China has brought great good business, it is with him this year in a series of actions to implement channels complement each other.
NETGEAR's original concern is SOHO and business markets early this year, NETGEAR's two types of channels, it had also opened up a new telecommunication channels, entered the telecommunications market. This year, fixed network operators to deploy wireless hotspots upsurge, but also for NETGEAR won a number of hot spots deployed in the provinces on the first item of business in the wireless area turned several times. The wireless carrier market-oriented routing, access points, phones and other product development and maintenance, also received strong support from headquarters. New development to telecommunications, very timely.
This year, NETGEAR channel management in a generous, is the establishment of an online management system to manage the country's hundreds of retail stores, retail counters and NETGEAR Commissioner. "We are the first company to make mobile phones, home appliances the way to do network management platform for product sales, of which embodies the management, marketing, technology and other aspects of the effort." Yin Shan introduced that, at the system platform, retailers the manufacturer may apply for venues, market activity support, manufacturers can achieve agents and internal sales team of 日常 process management, monitoring of sales, be reported Deng Deng. These both on the Internet, can also carry out mobile Internet. On-line two quarters, it has been within the company and channel management has played a huge role.
In a city, NETGEAR main strategy is to maintain the channels of policy stability, consolidate the core agents. The core agent, Yin Shan are now the focus is not to expand the number, but how to maintain the stability of the core team of agents to promote the deepening of bilateral cooperation. The expanding market is the NETGEAR 23 channels of the focus of this year. NETGEAR uses a "1 +1 +1" means that "a network of parts sales +1 +1 Master on behalf of the sales agents were selling gold." After six months of efforts, NETGEAR cities in 23 new recruits a large number of channels. However, Yin Shan or frankly think that the progress has not met expectations. In 23 cities, NETGEAR has become less of brand pull. "The next stage, we will focus all the resources to expand the company's 23 markets. However, and had just entered China NETGEAR made the North, on the broad markets, now we do 23 have to go slowly. Do brand, not urgent, must be gradual. "Yin Shan said.
Management experience: maintaining long-term win-win channel partners can play a maximum channel power, channel strategy and channel reasonable framework for vendors and channels to ensure the healthy and steady development. Channels in-depth product knowledge to help understand the market can develop by leaps and bounds.
Favorite in the Olympics: track and field.
Favorite athlete: Tiger Woods.
Movement perception: the healthy way, casual way.