"2008 Asia's Best CEO", "2008 China's Charm 50", "08 China's top ten new media people", "contribution to China's reform character," "Three years of reform and opening up the economy affecting 30 people in Shenzhen," " seeking Achievements Award Outstanding Youth Award "... .... Turn of the year, small and large prizes have worn in the Tencent Chairman Mr. Ma's head. Whether subjective or objective evaluation of the results of efforts, in short, they are Tencent need halo. Is always "low key" Mr. Ma needed, but, in addition to those required of a good thing advertised outside, Mr. Ma also has its own reasons that are hard, and, with those estimates themselves do not remember clearly the trophies, medals, titles, than the title, the reasons that are hard hit on Tencent and Mr. Ma Dao Shi hard cash, but may also leave a very troublesome side effects.
In Baidu news search for "afterthought," the words in the search results is the top of the list, "Tencent Sales" accident "investigation: afterthought deny arrest" article. However, click enter, Sohu, the gold line and so had the article published in the website can not find traces of this article, or the page has been deleted, or transferred has nothing to do with the title of the page. This article is "missing mass", is clearly not the site editors of "collective failure" is very clear sighted, it is human to "withdraw" any longer. If Baidu is also seen in the title of the article, it can only be grateful to the relative fair search engine. However, the Internet after all is an open network, IT circle flow of information is so fast, so, the article referred to Tencent's too awkward or rapid spread outside of the circle from the circle.
Afterthought is the sort of person? Afterthought called even though the world many people, but in Internet circles, an afterthought of only one well-known that Tencent's advertising division, vice president and general manager. Afterthought is the IT circle of celebrities, regularly attend the major forum for the summit, the search engine, information about public appearances afterthought until the end of October last year. And shortly after the printing of an afterthought on the spread of the economic problems were a result of the investigation concerned, and, in addition to Liu Chaoyang, the sales staff Tencent under investigation over there, to all indications, most likely "Woan." As one of the details, official website still does not give people a clear answer, the reporter afterthought phone call several times, and after the phone call, like Huang Guangyu, the Secretary were to Taiwan, in turn asked the staff when Tencent employees who show exceptional sensitivity and awareness, it seems that on this matter has been a greeting. However, the outside world can see that the advertising sales department personnel Tencent recent frequent transfers.
Advertising in the network marketing, there are two sales channels, a channel is selected advertisers advertising agency, the advertising agency responsible for website advertising, advertising agency web site will get very low discount prices, in addition to If a certain amount of advertising, website advertising companies will give high rebate, advertising agencies and Web sites rely on discount rebate the difference to profit. While the other channel is the site within the advertising sales staff directly to advertisers pulling ads, and then get commission. Typically, these two channels are strictly separated the two systems. However, in the case of profit-maximization, it is easy to confuse the two systems even tied up. For example, the site's internal advertising sales force will pull their ads to have good relations, or is transferred to their own advertising agency run out to do, this approach also known as "smuggling alone." The reason for doing so, one of the main reasons is that this way the difference to get the rebate and get into far higher than the direct commission income, sales and advertising agencies both sides happy, and damaged the site and advertising Lord.
Aware of this potential in the rules, Tencent sales staff often designated an advertising agency became suspicious up. According to media reports, a company called "net potential classic" advertising agency advertising annual proxy Tencent water more than nine digits, but the very well known in the circle and is the envy of advertising agency, it is hard to find in the Internet relevant information. According to industry speculation that the company may Tencent sales staff "smuggling alone," the company.
Mr. Ma is not a person who does not love a lawsuit, on the contrary it is a good person court and had the Beijing Institute of Technology teacher Chen Shoufu sent to incarceration of the victories, the for being and 15 switched to a former employee 51.com The lawsuit is also a well-thought-play. A few years, often receiving Tencent case of Shenzhen Nanshan district court in the IT circles is famous. This time Tencent sales staff suspected "pocketed" behavior, if ultimately recognized, their Tencent harm is really grave. However, the Pony Ma Fandao uncharacteristically adopted a variety of ways, including withdrawal means draft trying to hide, weakening the "Sales Event", then so taboo because Mr. Ma is it?
First, family shame should not be. Speaking of family scandal, Tencent, 51.com and 15 switched to the former employees are fighting the lawsuit can be considered the number of family scandal, fired after all of the employees, employers face will not look good.
However, This time "selling door" can be said to be scandalous in the family scandal, according to insiders said, involved sales of the door is far from Tencent executive afterthought of a person, in the above mentioned web potential classic advertising companies, may not have a name behind the scenes not to mention that once Li Qing. Tencent site in the management team's presentation, Li Qing has ranked last, just introduce the word is this: "once Li Qing, Tencent five co-founder, since 1999, employed by the Group, has 1999 -2,007 Chief Operating Officer of the Company during the period, overall responsibility for the Group's business scope and product range, and also manages the marketing efforts across the country. Prior to joining the Group, Mr Tsang has been working in Shenzhen 数据通信局 familiar China's Internet and telecommunications industries. Mr. Tsang in June 2007 has served as honorary consultant company for life. "
Familiar with the history of the people know that Tencent has five Li Qing is one of the founders of Tencent, holding a large number of shares of Tencent, Tencent as the chief operating officer (COO) has over 8 years. Which fortune Tencent QQ, I should say the first part of its property, Shenzhen bureau, and can say that without them the bureau in Shenzhen, Li Qing has been the work of mediation, it is difficult to imagine with today's Tencent. But the 35-year-old business veteran in June 2007 but never became COO Tencent's "lifetime honorary adviser", the portal can not be found in other titles, not so much "honor" as it is "embarrassing . " Fang Jian this interpretation is that both Mr. Ma and Li Qing has produced a conflict can not be tuned, had Li Qing, chief operating officer from this into a life-long adviser. Between founders fell out, is not a boast, and this, in terms of a certain level, Li Qing and Mr. Ma's family has also a certain level of severity.
A lot of interest and ways of the world in the form of home ugly house ugly, Mr. Ma is likely to determine the high-profile in this matter may not.
Second, confidence is more important than gold. Today the financial crisis, Tencent not without chill, online advertising is the main source of income of Tencent, Tencent "sales door" exposure, Tencent water price in the ad no doubt will affect a lot of advertisers on Tencent's confidence. Business executives, according to a person in charge of advertising, said, Tencent "selling door" exposure to their ads in the future is difficult then to Tencent site, it will be very easy for your boss think there are any "trick" does not get good a job, can not hold. It should be said that the idea of advertisers to be substantial, therefore, the current case, re-establish the confidence of advertisers on Tencent, indeed, "more important than gold." Moreover, Mr. Ma has just been elected as "Asia's 2008 Best CEO", if a CEO with the best in Asia are turning a blind eye to this system vulnerabilities so long, so that benefits flow to the individual business pockets are definitely loses face. Not long ago, Sina and Focus also reached a joint, can be said that online advertising will become even more intense competition, therefore, to maintain the confidence of advertisers to maximize the negative impact of control, is also possible that Mr. Ma has chosen to play down the importance of the reasons for this one.
Pharynx to the stomach knocked out front teeth, dark air dark Bie, this is not the usual style of Tencent, Tencent treatment should not be a matter of attitude, in fact, "selling door" embodied in the rule, not the unique Tencent , nor is it unique to the Internet community, as the industry leader of Tencent is the largest victim, no need for worry about the minutiae of the victimizers as a protective umbrella, because section and waste righteousness. And, as a public company, Tencent has the responsibility and the ability to demonstrate ton output drive, and also the public and the majority of investors in a clear and transparent little penguins, rather than have the country the United States as more and more mysterious.