Rapid response as a competitive tool to turbo-marketing is that the company kept operating as turbines, the company will focus on how to more quickly provide consumers with products or services, to strive for a quick victory marketing.Marketing also known as turbo speed marketing.Turbo marketing company to implement the four links in the compressed time and improve efficiency: innovation, production, logistics and retail.
1. Innovation in a highly competitive, increasingly shorter product life cycle, today, the new product once the slow pace of innovation, product development may lead to failure.In the U.S., McKinsey's research results show that if the new products developed within the budget, but later than the scheduled time of 6 months to sell, then in the first 5 years, the profit will be reduced by approximately 33%; and if the productwithin the planned time to market in time, even beyond the budget 50%, profits are almost unaffected.Traditional product development methods, the company among the various departments is a relationship in order to pass one of its departments to complete all the work, and then handed over to the next sector to continue to develop, which hampered any one sector will cause the entire product development speedslow down.In order to accelerate the pace of innovation, many U.S. companies to adopt a called "products were developed" (SimultaneousProductDevel opment) method.Concrete methods are: the company from marketing, finance, design, manufacturing and legal and other departments (or even suppliers and customers) to extract some form the "simultaneous development of products" group, these team members will participate in new product development from start to finish developmentthe entire process.Company managers to "the simultaneous development of products" group to describe the general concept of the development of products, such as product type and needs to have some of the features and so on, but generally will not require specific development plans and specific a product, thenlet "the simultaneous development of products," the fastest team to develop the products described.Group any resources needed and any request made by the company will be met as far as possible."Product simultaneous development of" team approach than the traditional product development methods, the advantage: If a link in the chain, the links can be to its original developer's department for help, while the other members of the group can "sync" to continuefor their own development.General Motors, Ford Motor Company have adopted the "synchronize product development" team approach.In this way, we can greatly reduce the time for new product development and innovation.
2. Production processes rely mainly on improving the speed of advanced production technology.Such as the Toyota production of a custom car needs over the past five weeks, and now the use of advanced production technology, only 3 days to complete.
3. Logistics company can be an effective logistics management, such as the implementation of inventory management, development of rapid delivery systems to improve its logistical support capabilities, reduce operating costs.Such as the famous Giordano's clothing manufacturers have adopted the "rapid reaction system", its raw material suppliers, production plants, distribution centers and retail information systems are networked.Through the effective management of logistics, they can make the different needs from consumers receive timely met.
4. Retail sales in the retail part of the implementation of the turbo-marketing for the food and beverage industry, the company is particularly important because the ability to more quickly or in the case of other competitors would be powerless to deliver products to customers in the hands (as in the days of bad weatheror remote areas), as a measure of their competitiveness and ability to win long-term customers is extremely important.Domino's Pizza is the U.S. retail links in the implementation of turbo marketing messengers.It assures customers that a half-hour home delivery, or sale would be free or cheap pizza.To this end, the company installed an oven in the van and phone home on the road leading to the customer can be baked pizza, successful implementation of the turbines in the U.S. pizza market to a considerable market share.The vagaries of the mall, the first to second can gain a competitive advantage, better early than late to the premise of profit.Our business may also wish to innovation, production, logistics and retail four links try to reduce the time consumption, improve operational efficiency, take a look at the power turbine market.