Overview
Beijing Biotech Co., Ltd., is a rapidly growing in the knowledge economy professional health industry companies together. Top-class company in the world of high-quality health food R & D direction, the total time of crystal brand. Have been built in Beijing, Shenzhen, Shanghai and a number of branches, is a strong research and development strength and national marketing network of companies. Time Biological believe: good service is the brand continuity of life. Their commitment to provide consumers with personal health and nutrition consulting services to set up 800 free national hotline, membership clubs, nutrition, health talks, senior nutrition and health division according to customer needs, develop individual health plans.
As health care products industry, marketing, sales, service, channels are the four core health industry sectors, as the business continues to expand, management found the links of business management issues become more significant. Customer information management is weak, the share in the enterprise can not be timely sharing of information, cost of sales and supervision of the phenomena is more obvious.
Select
For their business needs, time biological at home and abroad providers of CRM software Zhongduo the study in detail, including product functionality, price, implementation, and the company's strength and business prospects, and finally determined to IT Co., Ltd. Beijing Shang's MRCRM software requirements of the most time biological decided to adopt MRCRM as the company's customer relationship management system. Demand for bio-medicine according to the time and circumstances, can the company developed a set of business CRM project implementation program to help more effectively manage its growing direct sales business.
Business Analysis
* Large number of customers rely on manual distribution of clues, the lack of an effective distribution mechanism, customers can not effectively leads tracking and management;
* The daily operations will be a lot of time and repetitive work for the handling of the documents, historical data, business people can not easily be retrieved and call, day to day operations remain in manual labor, business personnel can not play the greatest value;
* Business growing year by year, quotes, order flow sent by email but the lack of effective and reasonable means of internal control, operational risk self-evident;
* Under the historical precipitation data in many useful marketing information for decision-making can not use the information for the next year, the direction of product development and business information;
* Wastage of resources caused by the loss of customers and the new staff took over the original work is slow, useful and effective internal sales experience can not pass;
Program
Beijing business situation, according to market development, combined with the marketing plan of biological time, through MRCRM system help it achieve its objectives the following system:
* Marketing Management
To help build and manage complex biological time market activity. The establishment of various market activities files, including time, personnel, forms, gift and number information; on the market activity tracking and performance analysis, enhancing the effect of market activity, and the fastest access to potential customers;
To help develop the market development of biological time, and strive to get the most with the least investment market returns;
Optimization of time marketing and sales of biological information flow between departments. The market information can be quickly converted into business opportunities, and through sales activities, feedback more market information;
* Sales Forecasting Management
Any time a post on biological, must achieve prediction, implementation, feedback and evaluation of the operating cycle, and rising through the endless cycle of operation cycle, Pei Yang right business opportunities and market insight into the capacity, improve business operation skills; through analysis of business data help work smoothly.
• Personnel Management
According to location of customers, products, customers and other industry information, the daily business division clerk;
For the clerk to provide a large number of customers, market information and powerful sales tools to help salesmen to carry out their daily work, improve work efficiency;
Standard clerk's daily work behavior and to assess the sales clerk provides reference standards;
Management system can easily monitor the performance of the clerk;
• Cost Management
Biological input of time and return to summarize, analyze, and make more reasonable investment to help the time biological prediction;
Analysis of market opportunities;
On a variety of sales and marketing expenses for management, analysis and comparison, reduction of operating costs per house;
• Customer Management
Of time for effective management of biological information. Help quickly grasp the biological time customers, and to track and resolve customer problems, so that customers receive the excellent service of biological time, time, management of biological timely feedback can also.
Summary
Time biological MRCRM system is able to consultants consulting business under the premise of the project team organization, and carry out the implementation of good communication both for the success of the project laid the foundation. The successful application of this project, but also to the telemarketing industry, health care products to bring a new example of the implementation of the Beijing business customers can work together before the trip, the leader in creating the status of local SMEs in CRM.