We must also remember that the standard King "more than love", "Qin pool", in the experience of them that miraculous myth of the brand after a long time many people think that advertising can be made as long as the big brands toleads to sales, many people will be more convinced that the strength of the brand, so companies need to do branding, advertising companies to do the brand, and even farmers have to do the brand, how the product = brand is the historical mission of many companies, but because of domesticcorporate brand knowledge and experience of the poor to build the brand to become the people's minds, "Bodhisattva," fluttering white, spotless, Po-phase clouds on top of a solemn stand, elusive, mysterious, only for peopleworship!We started in the late 90's of brand building.
We found that over the past decade, many companies are doing to make the brand and the brand, the brand as a tool to seek short-term interests, rather than by a brand to promote sustained and healthy development of enterprises, nor is the use of brands for consumersconvenience or other value, in other words, many brands have done a serious deviation from the true meaning of the brand.Chinese market, a large number of use of fictitious "foreign brand", counterfeit strong brand, fictional gorgeous brand concept, please star supermodel do speak of branding fast track act, many companies that make products have a good name, design a good-looking logo, geta good idea to find a good endorsement, one on the CCTV advertising their products to become popular products, and their brand to brand the National Cheng Kung University, into a first-class brand to brand, even if the product can not sell a good price, consumers will definitely buy it for!In fact, this behavior is quite the brand to create brand as a product of the gorgeous coat, fix will be, as Hans Christian Andersen fairy tale "The Emperor's New Clothes," the same!
We would like to reiterate that the brand should have a consumer-oriented establishment, it should be genuine to consumers, should be all for the sake of consumers, some manufacturers are now been used as a pretext to low-end product + brand story "plunder "the interests of consumers, in fact, also advance the credibility of enterprises, as brand-name, should not become their own" self "words of praise, only the consumer's" currency "votes to give the final explanation.Objectively, due to information asymmetry and consumers in identifying the serious capacity constraints, consumers naturally a hard time to distinguish between true and false, mostly on no-minded to follow suit and, therefore, certain brands of products also achieved good salesperformance, and even become a regional "brand" and, indeed, the region's "brand", but, from a historical perspective of the development, people's eyes will eventually be discerning, business practices will ultimately be deceived consumerssee through, escape suicide.When the domestic market after China's WTO transition period ends, for the vast majority focus only on "short-term interests" of the corporate brand dream, in fact, just to put a piece of their own business, "the nation, for centuries, the famousand internationalization, "the gorgeous coat, this time branded products want to be the dream can only be a mirage.
A good brand should at least give enterprises four things: (the following five vivid highlights)
1, the first option more permanent ... ...
2, greater sales volume ... ...
3, higher selling prices ... ...
4, more lasting profitability ... ...
5, the more lucrative business resources ... ...
Therefore, we believe that only products to have enough support from the brand promise, the enterprise and in good faith to build and maintain their own "brand", the real for the consumers convenience and added value can be lasting brand recognition with consumers canthe product has a long and lasting vitality of market competitiveness and market to bring long-term profits to the enterprise and considerable amount of profits, rather than the product of the "gorgeous coat!"