Quote: When people's lives more and more dependent on the hands of the "machine", the marketing shift is inevitable, as the representative two-dimensional code mobile phone mobile marketing, will greatly change the corporate marketingand branding methods.
Bill Gates was "arrogant" and said: "The Internet will be within five years subvert the dominance of television," almost everyone feeling the impact of the Internet bring to the world.But the Chinese have an old saying goes: "The mantis stalks the cicada, oriole in the post," If the Internet is the mantis, then who is the oriole it?
The current trend, this role will undoubtedly act as a mobile phone.China now has 400 million mobile phone users, but the end of 2006, only 132 million Internet users, compared with mobile phones far.Of course, the phone can not no reason to become a new trend, it is inevitable and combining a range of technical means in order to produce enough influence, two-dimensional code is one of them.
Magical mobile two-dimensional code
Speaking of two-dimensional code, I believe many people are strange, and that white is black and white plaid graphics by the law of the distribution map in a specific code, due to different arrangement of these plans yards record different information.These seemingly simple monotone code once and cell phone plans to produce a wonderful combination of the application.
First of all, with a camera phone and meet certain conditions, by recording two-dimensional code reading.This feature is in outdoor advertising has been widely used.Perhaps one day suddenly found that the original colorful outdoor advertising appeared on large two-dimensional code, when you use your phone after the shooting to log in directly to the website of the product, you can see all the information about the product,from raw materials to purchases and then promotions and more.When you see "Spider-Man 3" movie trailer posters, can not wait to buy a ticket to go to see it, this time about using mobile phones to take a two-dimensional code on the poster to log in directly to the movie ticket booking sites, and can watch the trailers.
Secondly, when your cell phone stored in a specific two-dimensional code can also be read by a specific device, so that the mobile phone into a true "mobile wallet."Just set the "Spider-Man 3" movie ticket, you go to the cinema in your hand you do not need paper tickets to the shouting, simply open the phone in a particular scan the machine can directly go to the movies, because your phone will have a two-dimensional code for the movie.
Application of two-dimensional code phone greatly facilitate these people's lives, but also created a new marketing platform.Owned enterprises and businesses in the print media, television media and the Internet than other media marketing channels.And by two-dimensional code, can associate existing major media as "super media."
"Super media" advantage
And compared to all previous methods of marketing, including advertising SMS, MMS and other forms of mobile marketing, including the greatest feature is convenient, as a "mobile shops."Mobile marketing is the same two-dimensional code has this feature, business and existing businesses can set up any form of advertising two-dimensional code, as long as consumers can take a two-dimensional code at any time and any place to find out about the product.This understanding is comprehensive, is not simply an original or print media, outdoor advertising content can be compared, nor is it a short advertisement for the performance of tens of seconds.You know, there are areas of limited outdoor advertising, print media have layout constraints, television advertisements have time to consider the two-dimensional code is not to consider these, it has a tremendous amount of information, you can browse the Web using a mobile phone of allcontent, and do not have to sit in front of the computer.
Of course, some people said no two-dimensional code, I edit the website directly on the phone can also access information ah understand, why use two-dimensional code it?The answer is the convenience of two-dimensional code, everyone knows the phone is very laborious editing site, and then use the two-dimensional codes can enter as long as a film site.Allegedly on the phone with editors at the time the Internet is to use two-dimensional code will be 20 times more time online.
In addition to convenient and informative, the mobile marketing code of two-dimensional second advantage is that you can monitor the effectiveness of marketing, marketing strategy so as to do after the draw.Any advertising companies know that their advertising costs in half is wasted, but in the end which half is wasted?This is a problem, if this issue is resolved there is no waste of the situation.Application of mobile phone, compared with two-dimensional code to solve this problem offers the possibility, which is two-dimensional code with the technical features of mobile phones inseparable.
Mobile two-dimensional code can be set in different regions different two-dimensional code, enterprises and businesses can use it to determine the market conditions in different regions; the same time, the characteristics of mobile media, mobile two-dimensional code can accurately track and analyze every mediaEach visitor records, including visitors mobile phone models, calls type, access time, location, amount and other access methods and access for enterprises to choose the best media, the best advertising, best to make an accurate delivery timereference.
Dimensional code mobile marketing mobile phones have advantages because of its being optimistic about some of the industry, insiders say, with the 3G licensing time is approaching, the strengthening of the industrial chain collaboration, mobile phone is bound to usher in a vast two-dimensional codedevelopment.
"The world is holding a"
Dimensional code on the mobile phone technology, Japan and South Korea is the world's leading position in Japan started in 2002, Korea started from 2003.According to statistics, by 2006, the Japanese two-dimensional code using the mobile phone users have 60 million, two-dimensional code advertising, movie tickets, two-dimensional codes, two-dimensional coupon code has been very popular in China as popular as SMS.
But in China, mobile phone application of two-dimensional code has only just begun, in August 2006, China Mobile launched cell phone business two-dimensional code, and now, some enterprises were on the phone trying to two-dimensional code of applications, such as IBM will be two-dimensional mobile phonescode printed on the X series servers brochure; Citroen C4 cars in its print ads in the two-dimensional code using the China Mobile; Joyo dimensional code established by China Mobile, the mobile phone book; in LotusBeijing headquarters and five branches of China Mobile all use two-dimensional code printed on plastic shopping bags, while in-store advertising, column ads, subway ads to be posted ... ... but that business is a small number of two-dimensional code, try to useis very few.
This shows two-dimensional code mobile phone use in China is the initial stage, that phone the other hand, the development of two-dimensional codes in China there are many problems.China Mobile is still in the application of two-dimensional code market cultivation stage, the public is not familiar with the two-dimensional code on the phone, many people have not even heard of hearing, let alone applied.Precisely because of this, enterprises and mobile phone manufacturers are not active in the application of two-dimensional codes, resulting in poor throughout the industry chain collaboration.In addition, the rapid development in technology today, a lot of technology is often widely used have not started already been forgotten.Therefore, some industry insiders believe mobile phones are not optimistic about the prospect of two-dimensional code, the development of mobile media can only be considered an interim means, will certainly be replaced by more advanced models.
Mobile two-dimensional code in the end is a bright future or just a transitional tool, this is just a technical problem, we see from two-dimensional code is represented by mobile phone mobile marketing will largely change the corporate marketingand branding methods.More and more enterprises will turn to mobile marketing, mobile marketing options to shape their own brand."The world is holding the" when people's lives in the hands of more and more dependent on this machine, the marketing shift is inevitable and necessary.
Maybe Bill Gates is being lamented in the development of mobile media: "When will subvert the mobile Internet, it?"