The relationship between ERP and sales
The laws of the market today is not the "ones devour the small," so simple, but add a "fast fish eat slow fish" concept! Art materials that with a strong "hands of the workshop" mode of operation of the industrycompanies need to introduce advanced management concept of competition, practice itself as a rapidly adapt to market changes, and gradually lead the market in the "fast and big fish" in order to survive, finding a development.
Rainbow is a company of the old state-owned enterprises within the industry, production, sales to service, "Western painting" based art materials, product line includes paints, brushes, paper, canvas, etc., and gradually teaching aids, stationery and toys extension.In seeking a "quick sale" - to promote the sale of the road, selected information - Implementation of ERP (Enterprise Resource Planning, Enterprise Resource Planning) system.
ERP for product sales, not lost in the "design" of the starting line
Only products that meet market demand in order to achieve sales, and thus "quick sale."Design and BOM (Bill of Material, BOM) is precisely the source of ERP applications.Rainbow finished products of 12,000 species, 8,000 species of semi-finished products, raw materials, is nearly 25,000 species, huge degree of complexity, one can imagine.If there is no strong main parts ERP documents and product structure and process and other functions into the product design into the system, speak of product orders, also mention the production, with not to mention sold.In particular, many foreign customers design requirements have been recorded in the ERP system is on, or compatible with them on other systems, if there is no ERP, sales business will lose at the starting line, even be nipped in the"cradle" in.
ERP so sales rules to follow according to plan
Rainbow export the majority of customers are our customers, "time is pressing, urgent orders" become commonplace.ERP in the absence of prior orders have also occurred late and was fined customers, returns are also a serious loss of business efficiency and reputation.ERP system, but a big help: With the system firmly put an end to the arbitrariness of business management, emphasizing the seriousness of the plan, with the strict sense of the master production scheduling and material requirements planning to replace manual planning, operation plan and the further decomposition of procurement plans; in scienceprogram under the guidance increase productivity, adhere to three years when consumption anus 3% lower than fixed, order delivery on time rate of 97%.
Rainbow Company's domestic customers all over the country, the implementation of sub-regional management.Uneven regional sales and production base with the capacity limitations of the contradiction between the rapid growth in sales, out of stock and inventory the same time.Out of stock directly affects the performance of sales, inventory tying up money, indirectly affect the sales.How to deal with four offices outside headquarters both independent and interdependent relationship between supply and demand? Rainbow in ERP, DRP (Distribution Resource Planning, Distribution Resource Planning) module to find the answer.DRP office computing products can come from the four production bases, their products do not occur between the secondary transfer, the total product sales cycle (picking time + shipping time) the average was 8.5 days, compared to the previous1.5 days shorter.Office of the annual average inventory level decreased about 5%.
Faster inventory turnover to lay the basis for sales
Rainbow in which the industry can be attributed to the consumer goods industry, inventory turnover is essential.Inventory has always been regarded as a "thorn in the side," summed up the inventory management with ERP experience is a big "aspiration", not just stare at the warehouse inventory management, financial planning should start with the idea for the enterprise with its scientificStock on the one "magic", the implementation of management by objectives.Tracking the past three years, inventory turns (annual cost of sales / average inventory value) can be seen that the growth in sales volume and inventory turnover was proportional to.In addition, the use of ERP in a series of reports, may make an "old library" concept - a period of time the existing stocks to sales ratio, the dynamic analysis of tying up inventory to support production and sales of the degree of adaptation, the system automaticallywarning period of time "fixed" (without any system operation) materials to help marketing departments preferred "fast selling products," and eliminate "slow sell products."
Trace product batches to ensure that contingent sales, "the quality and quantity"
Under the trend of the economic crisis, Europe and other countries the rise of trade protectionism.Direct role in the Rainbow business, the finished products meet customer requirements is a unified identification system and related global business standards - EANooUCC system: in the product labeling and packaging of digital logistics management.Response to this "access" nature of the standards, citing the ERP in the serial number and bar code batch management functions, not only our products in the world is guaranteed only integrate into the international supply chain, but also the quality ofmanagement of the defective products and parts of the back way.Even foreign customers do not always find fault with no emotion, ERP Tianjin Keya's products to a level!!!
FMCG pay greater attention to supply chain efficiency
Today's industry, competition is no longer business products and production products in direct competition, but the entire supply chain competition.Rainbow companies use ERP, supply chain management capabilities and allows customers, and suppliers to further collaboration between.First, major clients (mainly foreign clients) on the filling of orders dealing with "quick sale" style, to achieve the EDI (Electric Data interchange electronic data interchange), paperless collaborative business process efficiency improved several times: the originalUnder orders from the customer ERP systems to achieve real time recording at least 2 days, 15 minutes now "get", and fully automated, the error rate was controlled within 0.3%.Second, logistics, credit to customers to promote the supplier's factory and keep stock, the distribution of funds within the supply chain more balanced, fast turnaround; product transport to achieve outsourcing, professional services to external help us achieve high efficiency and low cost.
FMCG also need to control risk: run fast is built to run on the basis of direction
The goal is to reach sales profits, internal control is to ensure the normal operation of the company an important means.ERP's innovative ideas - information technology management practices of the "rigid" constraint, all business must be a reasonable structure, scientific information systems on top, from the source to eliminate the "black-box operation."Removing the arbitrariness of human factors, it avoids the nature of the business results to determine the uncertainty of irrational factors can minimize interference, all business data can not be changed, greatly reducing the likelihood of fraud; achieve the originalexisting internal control management concept into the new productivity factor, reduce risk and enhance efficiency.Rainbow ERP internal control function will be applied to sales management, called extreme.First, the sales prices and discounts, go through the approval of the formation of the price system in the system, each sales order and the final price are subject to constraints, anomalies supervised; Secondly, the assessment of customer credit and account of the control,too much time monitoring the sale of customer arrears and overdue customer is also wide, control the order and delivery; most worthy of esteem is that these internal control measures are followed prior plan things in control, post hoc analysis and improvement of the wholeorientation to the internal control mode.
Fast selling new concept: the long tail market, agile manufacturing + services
Part of the market for art materials is a typical long tail market: the market is decentralized, unit profit margins are low and demand is varied.Demand for a particular product may only be applied to a very small part of the group, they can only form a very small market, the so-called niche markets.However, the product range of the long tail is always better than we expected much longer, and if all of these niche markets together, will create a very impressive huge market.To manage the manufacturing ERP system known for its production planning workshop production on-site management and control functions, and by order or as planned by the MRP fast operation, enhance the efficiency of the system response to achieve the operation at any time, the idea of random operations.In addition, it also introduces the work of agile manufacturing centers, production process management, order fast scheduling, order tracking, productivity analysis, job shop scheduling scheduling, the actual cost allocation and other functions, making it possible for enterprises to provide more efficient,practical, accurate production management and control, higher demand for long-tail market, the sales extension of new markets and new areas.Rainbow is the use of this advantage, direct marketing network in one fell swoop through the occupation of the country "tie dye" color (definitely a long tail market products for the consumer to make the system using only your own unique T shirt child) market share.
Looking back the past few years the rainbow's sales performance, encouraging: a double-digit annual average growth rate of more than growth from emerging markets, emerging businesses and the proportion of 37%; year market share increase from 11% to 13%.Many of them credit for ERP.Indisputable fact that we have every reason to believe that the election of information products, plus innovative and pragmatic possessed the implementation of information technology to enable businesses to be "unleashed", rapid development.