Prices collapsed, low-quality, public-mode flooding ... as technology reduces the threshold, a large number of no-name MP3 breeding to domestic MP3 market left in the shadow. Last year, on speculation the uproar of the MP3, MP4 industry standard has yet to implement, but has 32 Ministry of Information Industry of domestic enterprises in 32 kinds of MP3 product quality sampling results were even more people to feel scared, MP3 market about how the face of such a situation, how should channel their interests protected.
MP3 prevalent in the period of channel sales a profit of up to 100 yuan more than the product, and now 10 Taiwanese MP3 profits do not necessarily achieve this level. Channel professionals said that the current MP3 market profits have been low, can not go any lower, selling a product with less than 10 yuan on average, profit, and not one day also sell a few units, this continues not to mention the big money, but even the survival of have a problem.
MP3 Computer City has been an absolute hero, so some funds tend to have slightly off the dealer sold several MP3 cabinet post, the day of the season gold sales volume can be more than 100 units, or even hundreds of units, income not a problem . But now the situation has a few counters have been unrealistic, unless you agent is well-known brands, the strength of large companies to give you strong backing, or lose is his own, an MP3 sales staff said. Indeed, from the current situation, many dealers have withdrawn a number of counters, or even switch to other products, deficit situation has been frustrating to MP3 channels.
No-name MP3 is the greatest factor in breeding. Many dealers said the decline in sales is largely a hybrid brand of food deficit. Feedback from the current market situation, sales of video MP3 be the best. As MP3, MP4 industry standard has not yet implemented, some large manufacturers MP4 price too high, so some small workshops on the sights on this market through low cost, simple device assembled out of no-name products to extremely low prices hit the market, since many consumers and real video MP3 MP4 products are still not clear, so easy to attract low prices of such products, but low behind the poor quality and after-sales problems such as the consumer. Needless to say quality, after-sales even more impossible, these small workshops often hold the mentality of making a left, after-sale problems impossible.
MP3-name market is flooded with well-known brand helpless only for a price war to fight back. However, limited by cost factors, the price not lower than no-name products, directly affect the channel's sales and profits. Analysts point out that relying on the brand-name price war Daji's only solution to the way Yao support channels Li Yi, channels Bi Xu Jin Xing and manufacturers together to protect the joint, lower prices yes inevitable, but Duiyudafu diving Yinggai carefully, to really upgrade Xiaofei Zhe heart of the brand recognition, resistance-name, especially after-sales problems, for repair, good product sold back to the status of such regulation should be resolved, otherwise the market bad conduct.
On the other hand, the upstream chip market by the end the same market. Analysts pointed out that MP3 market downturn, prices fell seriously even the upstream chip manufacturers under pressure. Thus, the past sales of excellent first-line market has been saturated.
Currently in first tier cities, the sudden emergence of mobile phones to MP3 music market pressure inherent in the original plan to buy MP3, MP4 or even consumers are turning to the music phone market, the price is not high in the case, listening to music can only call , consumer choice is obvious capacity see. One industry says the current first-line MP3 market has emerged 'premature', 4,5,6 month, the MP3 market, the fundamental difficulty in marketing, but the mobile phone market is still hot.
Transfer to the 34 regional markets, which is the voice of the MP3 market. MP3 market is now 34 still has a lot of space, specifically to buy mobile phones to listen to music, to consumers in those regions is still a luxury, more cost-effective MP3 player is their first choice. Channel professionals said that given the current situation of market saturation line, channel to ensure their own interests, turned 34 the market is undoubtedly a panacea, because the consumption potential of the MP3 market, has yet to be excavated.