World Cup 2006 Germany World Cup is the eighteenth, before, smart merchants have every 4 years this event as their own sports marketing arena, and in this passion to start the stagethe cruel PK.
Coca-Cola World Cup six-line advertising
Coca-Cola's World Cup strategy
In 1930, in Uruguay at the first session of the World Football Championships, the U.S. team designated as the Coca-Cola products appear in the game around.From 1950, Coca-Cola to sponsor the World Cup held in Brazil, the billboards also appeared in the World Cup.1974 FIFA Coca-Cola became a partner.Coca-Cola is the first fancy of the events business, was the first in the World Cup to do marketing.
Adidas World Cup with Beckham 06 balls endorsement
Adidas Football "opening ceremony"
In 1974, the World Cup back to West Germany.Before the opening ceremony, the staff put several large model of Adidas soccer within the transport approach.When the fans are surprised this is not to do publicity for Adidas, the ball model of slowly opening, guests, and performances the band pouring out from the inside, this new way of playing to the venue suddenly thunderous applause.Adidas to the opening ceremony of advertising for their own made a wedding dress.
McDonald's caddy at the World Cup, "draft" activities
The child as a marketing point of McDonald's
During the World Cup in 1998, McDonald's should select a group of 6 to 14-year-old photographer in Paris along with interviews with fans, so that children are given an opportunity to visit the scene of the World Cup.In the World Cup, if Which player played a "trick", McDonald's will provide 100 million U.S. dollars, through the "World Children" donated to the players need to help children in the country.Clearly, the activities of both the caring attracted a lot of attention, but also enhance the corporate image.
Using Ad Variations Nongfushangquan dark horse
1998 World Cup is to attract the attention of consumers in the major sporting events.So Nongfushangquan CCTV World Cup program with the arrangements put in ads and in the sports channel of high frequencies to broadcast.Many fans and the audience deeply concerned about events at the same time, also left a deep impression on Nongfushangquan.To enhance the effect of publicity, but also a heavily sponsored Nongfushangquan Central Television sets World Cup live studio publicity.The results, just one month, the farmer has become a household name spring water brand, market share rankings from the original dozen suddenly jumped to third place in the industry as a "dark horse."
TANGO company great ads Parody
World Cup in 1998, the official sponsor Coca-Cola advertising slogan is introduced "Eat Football, Sleep Football, Drink Co-ca-Cola", Tango Company and its advertising agency HHCL Partners launched a language to imitate and ridicule this adslogan - "Eat Pies, Sleep A lot, DrinkTango", by Coca-Cola Company will promote themselves, and achieved good results.
yahoo2006 World Cup site
Yahoo's new communications platform to seize
In 2002, Yahoo was the first time, sponsors and designated the official website of the World Cup.Yahoo Vice President RandyBernstein said, because forced to miss work or choose to race fans sleeping on the latest information there is huge demand of Situation."We know that this will be the first network of the World Cup."
Gillette World Cup draw
Gillette World Cup sponsorship since 1970, Gillette is the co-operation with the World Cup, one of the longest commercial supporters.In 2002, Gillette sales in more than 70 countries are still concentrated in front speed 3, Brown and OralB three products, during the World Cup draw offers some items for the winner to provide free opportunities to watch the World Cup final; or, if the football kicked by a specified target, you can receive 100 million dollars.
Pepsi Chuangxin propaganda mode
During the 2002 World Cup, the Coca-Cola bought out the World Cup sponsorship rights, makes the old rival, PepsiCo, being chased, being shut out the World Cup.But Pepsi did not let go, when the Chinese team news outlet, the Pepsi rapid response, the first time the word "finally quench the" propaganda theme, invited many world class players to join advertising, and bought out the ChineseA A League sponsorship.This series of initiatives, combined with the exclusive Pepsi Pepsi Cup Football League planned to make the case of Pepsi in the World Cup despite losing communication with the Coca-Cola in equal shares.
New release 2006 World Cup jersey nike
Nike Experience Marketing
During the 2002 World Cup, Futsal Nike organized a football match, and launched a massive ad campaign.In addition, during the World Cup Nike founder of the "Nike village", invited a lot of corporate sponsorship of sports stars.While Adidas is the exclusive World Cup that sponsor sporting goods, but at that time, a survey showed that 70% of respondents believe that Nike is the official event sponsor.
SK Telecom's strategy for the success of the Red Devils cheerleaders
SK Telecom's strategy for the Red Devils cheerleaders
In 2002, South Korea's SK Telecom marketing staff through the numerous day and night trying to think, put forward various strategic options, eventually targeting South Korea's Red Devils cheerleaders in the same work together, the birth of "Be The Reds" - the mostSK Telecom South Korea reflects the passion and the pursuit of "more better" enterprise spirit of publicity programs.In this session during the World Cup, sponsored by the Red Devils cheerleaders, SK Telecom not only won the first enterprise awareness, advertising awareness first, and totally defeated competitors.