Ministry of Information Industry predicted China's IT market in 2005 will reach 3.4 trillion yuan (410.8 billion U.S. dollars), up 28%.

China in 2006, is one word to describe "how a random Zile?" The stock market soared and house prices soared; yuan to appreciate turbulent; local bonds, medical reform Inside Story; Zhang Yu incidents, "Golden Flower" "wave" Tao Chung; European Code of lies broken, SKII fall ... ... troubled times in China, brand marketing strange repeatedly. Some brands earn bowl full of pot is full, some brands face or green; some brand Banded, some brand planning for the future. Let us look at China's gossip gossip marketing.

I went to a lot of business to do consulting, I heard most of the company CEOs complain: too difficult for Chinese enterprises to make the brand. This seems to be issued by Chinese entrepreneurs in unison distress signal. China in the 20 years of marketing history, to stay in the market based on sales of Marxist-oriented marketing actions, more sales-oriented marketing concept, impulse-based marketing promotion, which makes the brand foundation of Chinese enterprises extremely weak, enterprises lack the ambition to build the brand! grow up, live near businesses abound in the market building on the brand voice is very weak! treatment for these enterprises, while summing up the majority of corporate brand development in China Misunderstanding about the following 7.

Food marketing, 冰火两重天

No matter what age, what people eat, people are always the first requirement. So there saying: "Food." However, people of different living environments, but at this sentence can be a big difference. Li Zhaoxing in Beijing University speech Yikusitian said: "I starve, know what is human rights. You survive the hungry?" Ambassador Li stressed that the food is basic human rights. In the hungry time, meal is indeed a big thing. Less than before, now material wealth, even though we still have enough to eat every day, but also eat well, but on the "Food" in the sense of urgency was not so obvious. Concern for the people already eating from the "fed" concerns into thinking about how to eat better and more comfortable.

So many years, meeting sales have matured, the company has also been strong through the primitive accumulation, the gradually toward the brand, scale. Gradually small operators out of the market, to not to say that small businesses can not do small-scale sales meeting. It should be gradually standardized, mature way.

Although the major supermarkets are also difficult to see the Christmas goods, but the Internet already is full of festive atmosphere. "Daily Economic News" Pakistan yesterday in Alibaba, Taobao, eBay and other sites to see, a variety of Christmas dazzling array of products, although many businesses have not formally introduced Christmas products, but have been linked to the Internet in advance.

Had been openly placed in various parts of the counter sales of pirated software, recently has been Zhongguancun Computer City, the management focus on major clean-up the market. New Year's period in the Dragon, Dinghao, Technology & Trade, etc. Computer City unannounced visits found that sales of pirated software vendors have gradually changed to "latent" type of promotion, and Dragon 6, a large number of pirated software layer originally was focused on the counter Close.

First, manage the sales team building, collaboration to build an efficient, full of passion and fighting spirit of the professional sales team

The occasion of starting the year 2008, combined strong formal start "build three gold project" channel development plan, its purpose is: to co-strong products, brands and experience advantage (Golden Key), according to a reasonable standard channel cooperation model marketing efforts (Kim idea) to bring together strong partners and value-added business development both for the end user to provide maximum convenience and security, the establishment of a sustainable win-win market platform (gold bag).

Road brand is the brand for the purposes of relative luxury. Road brand from its popular and dependable service. From an economic perspective, popular and dependable means the market value / quality ratio of the most common product relationship. The so-called "most general", mainly refers to its reasonableness. We need special prompt is not popular and dependable means inferior goods, its meaning is to serve the public products. In the market, we see the most is the color of popular and dependable, and 80% of people are using. Well, this brand has what characteristic?

Samsung Electronics Display Co., Ltd. to enter the Chinese market, has rapidly become the market leader in its own brand. In 1999, the Samsung display 45 million in annual sales, 20% market share among the first in the domestic branded market. In 2000, the Samsung monitor reelection domestic own brand "as the" world champion, to November, Samsung sold more than 1 million units, not only Samsung monitor sales in the history of the first 1 million units, but also to make Samsung a year of domestic self-monitor branded market more than 1 million units in sales of only one vendor. Year, Samsung revealed to the media incredible sales target for 2001 - 200 million (refer only to sales of own brand). So companies can confidently reveal the ambition, in addition to Samsung monitor products performance, low repair rate, high cost, other than first-class service, open access is the Samsung can claim an important factor. Samsung's channel business in the end What are the characteristics? Why do many agents are not high points in the rebate situation is willing to cooperate with Samsung, and willingly submit to the management of Samsung?

With the "Sanlu" and the auction company "Sanlu" business major parties in jail, "San Lu" incident basically come to an end. But it's learned Chinese business is huge and far-reaching. Apart from the social responsibility of entrepreneurs and managers to reflect on their own conscience, beyond the point of view, as companies continue to implement brand strategy, we should see the "Sanlu" brand building painstakingly accumulated over the years, an industry group in the "trial and error "the context of how fragile corporate and brand look. We see the brand in the process of helping companies make money is not everything seem, batch after batch of famous enterprises in China seems to symbolize the fall of the fragile and vulnerable to brand marketing.

Recently, the topic of Olympic marketing is getting hot, a lot of interest groups, of which the core group composed of two camps: one is the brother of corporate advisory services industry have, such as: advertising, public relations firms and marketing companies, etc. They are Olympic marketing intelligence and planning support for side side, for ease of memory, we call S camp (S, intended for the service, serving to take the first letter); another group is Party enterprises, including 08 Olympic sponsors more than 40 commercial enterprises and other sectors of all enterprises, they are the Olympic marketing application side, we call C camp (C, meaning businesses, taking the first letter of company).

Marketers how to "please" do your own boss? Here exclude Invitation to Dinner, bribery good cast led by corruption, is also excluded adulation, and I find her a "flatter" behavior, but only the normal sales staff "management supervisor" of the channel. Besides, and through corruption and appeasement and get absolutely no long-term upgrade, you'll be promoted this boss can only be "an asshole", promoted how can like? Because the company should be a "short-lived company."

Success guru Napoleon Hill once said: What kind of decision behavior; what kind of behavior to determine what kind of habits, habits decide what kind of character, and what character to determine what kind of fate. What kind of personality of the people, decide what the fate of the brand is also the case. Determine the character of the behavior and habits, so enterprises in shaping the brand personality be sure to pay attention to their behavior and habits.

The operation of most commercial projects, especially those with a certain well-known shopping district of commercial projects, pre-positioning does not consider the issue, the developer only fast sales development for the purpose of the shops. Just-do, first the initial idea of planning the whole project look and started blowing return on investment to customers. In the end, the project management problems, then not only can not buy out the shop, and make part of the impulse by surprise.

On On the Road by

Marketing industry goes to: "to promote their products first to market themselves." So the image of the insurance sales staff is extremely important. The so-called members of the image, including marketing, dress, manners and etiquette. A neat dress, manners and polite marketing staff easy win customer trust and goodwill, and a disheveled, the marketing staff was rude customers will leave a bad impression. Therefore, to become a good insurance salesmen, we must first create a good personal image.

Are only personal views, are sorted out, welcome more suggestions.

First, the definition of prospective customers, individuals that refers prospective customers may purchase products or services to customers.

- An Interview with CDC Software China Director LUO Yao-zong

Respondents: LUO Yao-zong, director of CDC Software in China

In today's marketing-oriented era, the face of fierce market competition, how to create and maintain a strong competitive advantage? Ultimately still have to build a strong marketing team, as were all, what kind of person there is what Results!

As in recent years has been enthusiastic, gunpowder, profits and bustle of thermal underwear industry, this year's cases occurred in slightly modified, first, the number of brands in the industry experienced from 1997 to 2001, after years of successive increments, subject to meeting decline, the market has more than 700, than the peak of 2000 a lot less. Second, from the current situation of advertising and shopping malls ends amounts to see the original so-called big Fandao in the regional market by some powerful check of the original second-tier brands, such as TEDA, Antarctic people, Yu Zhaolin, etc. is no longer the whole country fame, and the opposite was warm Bel, fibrils and other birds Parlando forced to shrink in many markets, shopping malls in a relatively poor place, some three-brand is a rational consumer in the consumer under the pressure of living are growing hungry . So, faced with a hung his head quietly, "survival of the fittest," the sword, thermal underwear industry had entered a period of adjustment and self-examination. After all peers to learn lessons from individual enterprises on the election of the current policy.

For the management software industry, created a new term should be one of the largest industries, both foreign and domestic software industry, software, slogan a lot, a lot of management of the new term, with the industry's terminology, the concept is to play, you push your knowledge management, I pushed my organizational behavior management, and even some companies also launched precision management, many people began to say, management software, the industry's most prominent feature is a "hodgepodge of concepts, management software industry is the most widely used concept of marketing."

Corporate power in the acquisition of Red Flag Chinese 2000 65% of the company's shares, which required the rapid enrollment expansion and technical personnel, a confrontation with Microsoft in the country.

I was in office equipment sales, although more than a year to join, but formal contact with Ali or the end of October when the (previously the company computers without networking), very like the Friends of Ali's business forum, is also keen on the faithful to read the blog business, the two months, two hours a day if shopping is my life and Ali have been part of the work. Business faithful read the article or let my blood boil, or let me sigh sigh, while sharing with us the joy of success, while also brewing in the brain of my original, that is, you are now seeing this article: light Sales manual on my phone

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