"Brand" marketing impetuous disease



Do not know when to start, "marketing" the word spread into the community language. Large to the national government, talked about the other country's political marketing, small to trivial, eat and drink Lazard, ultimately, marketing is not only the shadow everywhere, the most important thing is everyone the only "marketing" and in the heart. In fact, this used to be a strong state economy and not something worth celebrating, but sadly, not even what many of the many elements of marketing, looks like the general will "brand" as God's word eagle, hoping to teach a saying all the words can be "brand" be considered as surrounded by the words "The skilled"?! said the social impetuous, but not wishing to even such a heavy marketing such a thing actually became the "impulsive" in the case pro.

Boasted, job seekers talk about "brand"

As long as economic, business link, and now the job without hesitation to talk about "brand." Q. What is its "brand", the final answer is quite simply an ad or just an activity. External color with the "brand" of young Chinese word to plain blowing reeling Hu Hu, theoretical weapon a lot, and to the real guns are not really even the birds all day, holding those who really master or pseudo-master "brand of" silently recite, such formalism, come what purpose? even a lot of people admitted "to the enterprise must interview to talk about the brand so as to win the boss's favor, because the boss likes to listen to the brand." So many people have worked for several years, is still ups and downs in the soil, some people with 忽悠 mixed on the work of an enterprise's market, since everyone knows, this beautiful vanity is how sad.

Self-worship, entrepreneurs talk about "brand"

By opening up, grown up, entrepreneurs are almost always built from scratch today's industry. Original determination, courage, hard work, despite the point people are worthy of admiration and current study, however, after listening to points outside the thinking of how to forget the right foot or left foot step out? How about a few "wizards" the blank is to Niaoqianghuanbao Arrested? We put the brand into seven stages of growth, many companies are still clearly the bottom of the stage, how to self-worship, "brand" of the mouth and round it? Yes, the brand is the enterprise development the necessary road, more Chinese enterprises to the world's window, however blind self-worship, mindless self brand awareness is not only not help the company grow up healthily, and have actually because of this self-consciousness and dying. Especially for local businesses, regional businesses, especially! Channels do not stand firm, did even ten years occupied the minds of consumers do not have to talk about what brand?

Information temptation media talk about "brand"

In fact, the end said, the reason why job-seekers, social entrepreneurs and brand so the word on the cold, information, and no underestimate the power of public opinion. When the closure of what was open, no time to digest too much information was poured into the original class, eventually follow suit and copy interpretation of large changes in the taste, brand advertising has become a slave. Even many in the financial, economic and other media related industries are beginning to have transition or "invited" into the enterprise, which eventually broke up because of on paper.

We can not wronged any one, but can not tolerate any one, we can not be blind way Chinese brand equivalent abroad, more Chinese brands can not be different for the growth of China's rapid economic development under the Jiaokuang body, people do hundred years under the brand Shangju must weigh the behavior, we have just a few years or even more years to see their role and power.

Brand is not a castle in the air, more than the people who listen to the words of vertigo, the brand is not a foreign doctrine, more than mold can grow in bright fruit, brand building, we need practical, and always in the consumer side and the psychological, and constantly self-renewal and progress, and unite all forces that can be united and not with sales alone. Brand is in the details, in the system, in implementation, in the results, the performance, in the ..... prudent, "brand" for export caution!