Some time ago, by Professor Wang Liqun Cao Cao and the Interpretation of "talent" the relationship between word, Tan Xiaofang see a combination of Chinese characters and words way. I burst his thought - hoping to Zi, to analyze the "brand" in this way the combination of words, and then see clearly what is the true meaning of the brand:
"Goods" by the three "I" written, contains a simple philosophy: on the brand, we need more of that "products" is the word on how to write, what constitutes, Meaning of what? "Low-grade non- high gate, top officials cheap family. " "Goods" character of this is Associative. Oracle products in three-word "I" form, "I" represents the shape of objects to the three "I" indicates that many artifacts.
"Said Man," recorded: "goods, Zhong Shu also. From the three.", "Goods" means "many" after the "many" extended to "variety, grade", and then by the "level" the idea was " comment "" quality "," character "and so on.
Tan Xiaofang teachers think, brand management is the coordination of the mouth of three, from the "word of different speech" to the "one voice" management, a process known as "word of one" process. The first port is known, is the first stage of the brand. The second port is the awareness of the brand's second stage. I agree with the third degree, is the third phase of the brand. On the basis of the first three stages of the gradual formation of reputation, with the reputation and brand have real value.
A character, a group of words it contains the natural law is priceless. "Goods" and "brand" separated, they express the meaning of different results and will not the same. Similarly, the "brand" as well.
Recently read the Huiyuan and Sanlu incident, are a sobering reminder - China, from the real brand power very far. "Pain and growth of" this is now our "national brand" survival of the status quo, this is our "Made in China" the current embarrassing.
We may have several brands to enter the world top 500, and yet, there are several brands to get other people's recognition and respect from the heart do? Yes, Chinese entrepreneurs often only the brand as "card" to play, but no "goods" not "goods" restrictions, product quality, together with the character, almost thrown in Zhuawa Guo went.
Not a moral bottom line, what "goods" mean? Can tell what brand? The past few years, we have no faith, and now suddenly find that we do not even have a moral bottom line, do business, where what brand value ah?