As a leading IT technology, information services and business process outsourcing sector, over the past decade, BenQ chase the deer for a large number of excellent Chinese enterprises to provide professional information technology services, has established our company in the Chinese market experts in e-services leadership. Today, let us once again look back on this honor and dream to share the brand-building trip, in the new journey, the strive to become a leading information services specialist.
1, Pathfinder and dreams of glory
BenQ Since its inception, has been the rapid development of enterprises in staged a miracle: a short 10 years time will be a small plant to grow into the billions of dollars are now the size of the Group and the global brand. Behind its success, from corporate culture and IT management expert contributions.
BenQ had to serve the most experienced IT management experts, in the product to service transition, changes in big waves in the global market within the entrepreneurial journey began to explore the group extends from manufacturing to service a new direction. In 1998, the professional management experience with BenQ and happy culture, the establishment of a focus on enterprise information services, BenQ chase the deer. Given the rich experience from BenQ, and team building in high-performance, speed the supply chain experts and ideology of the clear positioning, BenQ will soon chase the deer in eHR, and SCM applications market has established its leadership position.
Pathfinder dream addition to these, the company's name, "compete in" word challenge not only contains the peak of Pathfinder, the spirit of excellence, but also explains the deeper meaning of "expert, master." In Indian languages, and compete in the word transliteration is very close to "Guru" is the "expert, master" means. Today, this word has been used as the official BenQ compete in the English name "BenQ Guru". When a group of scientific and technological know how to enjoy a happy life, knowledge workers, and focus on professional knowledge and experience of management guru collision of two different styles of things together when BenQ chase the deer gives a nearly perfect answer: "two dollars combination" (Meeting the opposite).
Second, blending two dollars, from happiness to information services management experts
BenQ represents the element of fun filled fashion brand, BenQ competing against the environment, the industry is always emphasized professional business information services. Two kinds of style seems to stand in a rational and emotional extremes. The extreme cold and extreme heat between, we chose a balance, whether it is the famous "Happy Mall" or "peak war will" training camp, all their happy growth as the main, the work conveys the beauty in life.
Meanwhile, BenQ compete in the market to provide value lies not only in professional software, technology, and not only contains high-performance teams, speed the supply chain, collaborative knowledge management, agile IT, worry-free living services, including full-employment business information services, but ultimately falls on customer success and value realization. Therefore, regardless of the client or the BenQ competing against itself, the nature of happiness is the emotional expression of joy of success. "Happy" and "professional" is a blending of the. If BenQ's design philosophy to sum up, this is called "two dollars blending (Meeting the opposite)". Happy Happy from management to service specialists, all reflect the brand philosophy.
Third, the brand of the beautiful flowers bloom from the inside out
Brand is the company's spokesperson, exchanges and dialogue with consumers to understand the background of his life experience (brand history), insight into his personality (brand personality), approached him with his hand (to buy the products), or even a lifetime friend (brand loyalty). Many companies will write a plan for the brand, to determine his character and image.
The father of integrated marketing Don. Schulz (Don E. Schuhz) in "On the brand (Brand Babble: Senseand Nonsense about branding)" a book also said that the success of the brand is not the same as blowing soap bubbles come out, nor is it depends on the creative implementation. The brands are part of the assets, creating value for customers, and corporate culture integration.
This is the brand experience, brand management point of contact time, through the fine points of contact management, BenQ Guru, and Starbucks are using their staff to participate and contact points on chemicals management, the establishment of the excellent word of mouth brand. BenQ compete in terms of recognition for the long-term value creation, including visits, telephone, product interface, sales process, visit ... ... and customer contact any one place, all our brand communication, contact management arena.
"Pattern of decision outcomes, ideas determine" professional, intentions, customer-oriented business information services, combined with BenQ compete in a happy character and culture, BenQ Guru, the brand of the flower, blooming beauty from the inside out.