Does China have its own marketing ideas and insights?
Since 1960, Americans McCarthy in "Basic Marketing" 4P marketing ideas put forward since the Western theory of marketing industry seem to think has not stopped: the wake of 4C, 5R, positioning, integrated marketing communications and other flashes of wisdom and reason Towering like a flame, to revise and guide the behavior of corporate marketing and direction.
4P marketing concept built the basic pattern of thinking, a milestone in the history of marketing thought. McCarthy about the U.S. economy after World War II after 20 years of rapid development, proposed the idea.
Throughout the development of market economy in China has more than 20 years time, China's lack of commercial marketing sector thinking, completely accepted the Western concept of marketing, almost no original marketing ideas.
The end of the century, the United States JL. Business Consulting CEO Michael Yu and Shanghai, China planned institution of a temporary Georgia marketing sang decades of observation on the Chinese business community that the era of the Chinese people is the heart of marketing age of marketing.
Marketing concept as a cup of soul cozy afternoon tea, it reflects the Chinese market to marketing problems of the spirit of deconstruction.
Mind Marketing ideas: after filtering through the minds of consumers the brand communication strategy brand communication strategy is the real. No matter how perfect your communication strategy, through the heart of the network of consumers, if nothing left, it means nothing great strategy is.
Consumer perception is reality.
We really should go to study?
Product positioning? Brand personality? Brand equity? Product Review of competitive interests?
Of course.
But the spiritual marketing ideas, not to study how the orientation, but should be turned to study the consumer mind how to export your position?
Export of those consumers mind - those are the real value.
Therefore, the product review is certainly not the interests of advertisers, the ambitious super-brains in the room has an amazing description of excited, but after filtering through consumer network lifetime of mental cognition.
Everything should be filtered through consumer network and complex mental retention is realized after the fact.
It appears that all of the marketing research must go further. Especially for communication strategy, further study is necessary and urgent.
We must be clear: the consumer mind through a large network of filters, it will become what - that is a fact.
Consumer awareness of the facts.
What is the consumer mind the fact that export.
Although we know: consumer awareness does not mean that the real facts, the real fact is that product is what is what.
Perhaps this is the world feel oppressed because we are: not true the fact that they were the only reality - does not recognize this we can not live.
Uh, for communication strategies, the real world is the soul, the real war is here to start. Also updated daily gateway to heart the real world exists in the mind after the refining field, we should not ignore this fact.
So Michael called, to study the consumer mind derived after the brand positioning, brand interest review, brand value, it is real.
I think maybe he was right.
Guide the soul all the way bolted
Spiritual marketing network focused on the consumer mind the fact that after the export.
The dissemination strategy, study how the road in the hearts of consumers, will help to understand what kind of advertising through the heart
The following export filters are valid.
One function of advertising promotions, the advertising for the first time from the performances in the media, because advertising to motivate consumers Ben
Go to store. This is a mind constantly being stimulated, and even the mad rush to buy red line of the path: the success of advertising will lead consumers to journey all the way mad rush, rushed eagerly wait to buy until the red line!
Johnson & Johnson baby product ads, the newborn of a matte finish bottom, the open dog sinus face of the rich kids, the mother filled the carefree feeling, performance, good family life Mood and guide the new parents go to shop Buy Johnson.
Will enable consumers to not successful advertising is full of suspicion, could not motivate the mind run. Nature can not agitate response from the sales.
This marketing concept is derived 4A mind advertising strategies advocated:
Running start: move Mind: Arouse
This is an overflowing of the information age, people are receiving hundreds of millions of messages every day.
Attention! Our advertising is not just advertising competition and competitors, not just, and other advertising competition, our competitors include a strong opponent is endless horror: but their sensual pleasures of reading pages and shocking news events - - then I ask, how can we move our strategy to the target audience's mind, this is really a big problem!
Take a look at Sony Bravia, which is what attracted your attention: "Temptation to see red, see Sylvia Chang red, see red Bravia." Temptation and Sylvia Chang tremendous and charm of its people, have this event in beautiful and calm times. Bravia spirit in China is equivalent to Temptation and Sylvia Chang's profound in life. Tremendous and ingenuity, and implied the "ride" approach - do you think that Bravia is a TV Why? Oh, she seems to be a work of art which blossomed.
Ads into appreciation, the commodity into an art - way to move the mind there are many, it is best not to make people think it is advertising. We need to contribute more wisdom.
Bravia red became a legend in 2006.
Running speed: seize the soul: Apprehension
Advertising should provide a rich and full of reasons - "to make consumers believe that the fact that such" reasons to capture their hearts, this process will effectively guide the consumer's mind and guide along the track speed to run ads.
The key point to do these operations is the need to have sufficient sensitivity to find those interests and judgments are reviewed as a spiritual accelerator, perhaps ultimately, talent and efforts.
Accumulation trip: full of heart Abouding
Different features of the cumulative effect of advertising and advertising, will review the interest of product filled the hearts of consumers, making heart was filled with even need to find a free port, then to buy it on just around the corner.
Reach the final line: Coverage mind Adoration
Dissemination of advertising to reach the highest level, the soul had Adoration? D? D worship, love, love, and even the meaning of respect. Relentlessly pursue the demands of the information, completely covers the target audience the type of mental and spiritual aspects. Mind processes covering the brand of religion. The heart has a brand to meet, so to buy it.
Export marketing mind will enable us to understand advertising strategy to create the pleasure and dignity. Through scientific analysis of the ad can be clearly pointed out that the consumer mind to guide the development of advertising, so advertising in the heart of the guide track can be made to control and observe - to guide the design of consumer thinking mind thinking along , to this mad rush to buy the final line, which is exactly what we want.