AMD: When shipping channel and OEM partners will be treated equally



AMD on Monday, announced that in the long-awaited first quad-core server processor shipments, and will line the channel and OEM partners Dell and non-discriminatory.

In the Intel released its first quad-core server processor, after 9 months, 6 months after the bounce, the outside world finally came to AMD's first quad-core Barcelona server processor release.AMD European channel marketing manager Richard Beck said: "In the past, we have great partners who first meet, before delivery to the channel. But this time after the release of Barcelona, we will channel with the great cooperation thatpartners of equal importance. This is the reason behind Barcelona bounced one reason why. "

Beck said that the current major challenges include ensuring adequate supply and the motherboard manufacturer's technical mandate.

AMD distributor Avnet's technology solutions business in Europe Ministry (Avnet Technology Solutions Europe) Thackeray, vice president Stuart said, "In general, manufacturers are always the first line support to their partners. But AMD has taken thehuge step, and local systems integrators we were able to show more rapidly, immediately get the products. "

Although many of Britain's dismal operating conditions of system builders, but Beck for the channel is still very optimistic about the prospects."Especially in Britain and Germany, small partners with outstanding performance, as they can quickly respond to market needs."