Editor's Note:
To explore the development of Chinese brands in 2008 footprint and brand in China Industry Alliance officially released the "2008 China Brand Events", a total of 100 major brands that occurred in 2008.
2008 China Brand Events is nearly 2008 pieces of brand events that occurred in the filter out.To this end, Brand China Industrial Alliance Development Research Center of the events to thousands of brand Zhang Qi monitoring, and in the end of 2008 Zhuanmenzuzhi the review will also be invited to review the brand Zhuanjia, to determine the 100 major brands, and brand the event Xuanchu 2010 events as a candidate.2008 China Top Ten Brands event through Internet voting, expert appraisal, the final production.
2008 China Brand Events is divided into six categories, namely, the national brand, regional brand, trade brands, corporate branding, personal branding and brand policies / activities, objective description of events representative of the brand, a complete view of the development of Chinese brands in 2008history.Events search through the 100 brand events law of development of Chinese brands, committed to the development of Chinese brands to give reference to explore the brand with Chinese characteristics, the rise of independent road.
2008, Chinese brands continue to achieve new career victory, bears fruit once again bring us joy.2009, the 60th anniversary of the founding of the PRC, the Chinese brand has brought new opportunities.Let's hope and the blessings of Chinese brands in 2009, achieved remarkable record.
2008 China 10 events selected brand
1. Surmount one mind to fight snow disaster, the state to add luster to brand
2. Old Chinese national identity was protected, is conducive to long-established brand
3. Relief man can conquer nature, suffering the calamities, the more glorious the national brand image
4. Wind boost investment institutions catering brand, Little Sheep became the first stock pot
5. Beijing Olympics hi round century-old dream, the perfect show Chinese brand
6. Second China Brand Festival victory in the opening, ignited a prairie fire of Chinese brands
7. Huiyuan accept the Coca-Cola acquired wholly-owned, people worried about the national brand of War
8. Melamine hit Sanlu brand, the dairy industry crisis of confidence triggered by the earthquake
9. Alleged manipulation of stock prices, China's richest man, Huang Guangyu of GOME brand controller arrested
10. Sina Focus acquisition core business assets, brand strategic alliance 1 +1 = 11
01. Surmount one mind to fight snow disaster, the state to add luster to brand
Event Date: January 2008
Nature of the incident: the national brand
Event Playback: From January 10 start, Anhui, Jiangxi, Hunan, 14 provinces suffered from a rare century big snowstorm, blizzard raged over 20 days, more than 7000 people were affected.Hunan section of Beijing-Zhuhai Expressway snowstorm led to a large number of vehicles stranded persons, because of Chenzhou, Hunan section of Beijing-Guangzhou artery damage and plug the power grid, a number of other provinces also serious disruption of traffic conditions, while, the southern provinces into chaos byThe international community's attention.The CPC Central Committee and State Council, under the strong leadership of the country surmount the people of one mind, made an initial victory in disaster relief, showing a good response to crises, by the international community spoke highly of the country has added luster to the brand image.
02. Old Chinese national identity was protected, is conducive to long-established brand
Event Date: January 2008
Nature of the incident: Brand policy
Event playback: 1 month, "old Chinese" formally identified the protection of the SAIC.According to "Trademark Law" the relevant provisions of any other organization or individual may identify with the logo similar to the text or graphics application for registration as trademarks.Commerce without authorization, any organization or individual may use the logo text or graphics.Earlier, the Commerce Department had issued in April 2007 "," old Chinese "identity of Use", to regulate the "old Chinese" logo use.The "old Chinese" formally identified the protection of SAIC, is conducive to maintaining "old Chinese" credibility, promote the development of old and famous brands.
03. Relief man can conquer nature, suffering the calamities, the more glorious the national brand image
Event Date: May 2008
Nature of the incident: the national brand
Event Playback: May 12, Wenchuan region 8 magnitude earthquake caused serious loss of life and property, more than 80,000 compatriots were killed, 370,000 wounded.After the earthquake, the party and the government launched an emergency relief large mobilization, General Secretary Hu Jintao issued instructions on Premier Wen Jiabao went to hit guide disaster relief work, the PLA and armed police forces have also rushed relief, put a large number of troops to search for survivors, the community andthe general public have donated money and blood donation is to support the people of disaster areas.Earthquake relief in this great struggle, the emergence of many epic heroes, there were many moving stories of the warmth.In the face of relentless natural disasters, Chinese people hold back the pain at home and abroad, unite as one, composed a song Majestic's song!
04. Wind boost investment institutions catering brand, Little Sheep became the first stock pot
Event Date: June 2008
Nature of the incident: Corporate Brand
Event playback: June 12, the famous food brand "Little Sheep" listed in Hong Kong, China, "the first stock pot."This is the 2006 Little Sheep successful introduction of strategic investment in venture capital, another strategic change and improve.In 2006, Little Sheep Group into an international group of large institutional investors 3i and Prax funds total 25 million U.S. dollars of venture capital, then, in the wind with the help of investment institutions to develop more rapidly, operating income of 513 million yuan from 2005increased to 949 million yuan in 2007.The listing of venture organizations also contributed.It is learned that after the listing of sustainable growth for the protection, Little Sheep has been established, including increasing the number of self-employed restaurant to promote the single-store sales growth and enhanced profitability, develop new business lines, etc., five strategies.
05. Beijing Olympic hi round century-old dream, the perfect show Chinese brand
Event Date: August 2008
Nature of the incident: the national brand
Event playback: 8 to 24 August, the 29th Olympic Games held in Beijing.More than 70 heads of state, heads of government, royal family members attended the opening ceremony or closing ceremony, from 204 countries and regions more than 20,000 athletes took part in various competitions.In preparation for long-term well-organized based on the Olympic Games has gone.Magnificent magnificent opening ceremony, displaying the five thousand years of Chinese civilization, the great charm; a picture of the smiling faces of the Olympic volunteers, a warm and intimate, so that international friends feel the Chinese people's friendship and sincerity; world-class venues and facilities for the Olympic, the international community feel that China's prosperity.
Beijing Olympic Games, both won the "perfect" and spoke highly of the representations to show the world a "Technology of China, Cultural China, Green China" a good image.
06. Second China Brand Festival held in the victory, lit a prairie fire of Chinese brands
Event Date: August 2008 -10 months
Nature of the incident: Brand activities
Event playback: August 8, Patriot? Second China Brand Festival in Beijing grand opening, with "2008, lit a prairie fire of Chinese brands" as the theme.1 to 3 October, the government officials, entrepreneurs, branding experts, brand managers, business representatives of the Beijing 2008 Partners, media and other circles two thousand people attended the Second China Brand Festival held at the National Indoor StadiumThe opening ceremony, the red dragonflies? Sixth Summit Forum of China brand, brand manager of China Association 2008 Annual Meeting, awards show and other series.2008 is the thirtieth anniversary of reform and opening up, the great achievements in obtaining the same time, China also faces many serious challenges, Bi ever, all the more necessary Pinpai."China Brand Festival" is to be light ahead of a Chinese brand torch, ignited the development of Chinese brands prairie fire.
07. Huiyuan accept the Coca-Cola acquired wholly-owned, people worried about the national brand of War
Event Date: September 2008
Nature of the incident: Corporate Brand
Event playback: September 3, Huiyuan Juice Group announcement that Coca-Cola through its wholly-owned subsidiary company to 17.92 billion Hong Kong dollars to buy Huiyuan Juice entire issued share capital.According to Coca-Cola press release, control 66% of shares of Huiyuan Juice the three shareholders had accepted the deal.Since the acquisition price of 12.2 Hong Kong dollars per share, compared with Huiyuan last trading day before the suspension closing price of 4.14 Hong Kong dollar and 195%, it will certainly get the support of other shareholders.However, if the successful acquisition of Coca-Cola, Huiyuan Juice will no longer be a national brand.As a high-end beverage brands, Huiyuan Juice's future caused great concern the people at home, public opinion generally opposed to this deal, showing the man for the drinks Xingye National Brands and anxiety about the future.
08. Melamine hit Sanlu brand, the dairy industry crisis of confidence triggered by the earthquake
Event Date: September 2008
Nature of the incident: Business / Industry Brand
Event playback: early September, Sanlu "poison milk" incident to light.With further disclosure of the truth, people understand that Sanlu Group, knew as early as March issue of the presence of milk, but nothing relevant information to the public.Immediately, the Sanlu Group, desperate, facing bankruptcy and liquidation, has executed high-level torture.This "toxic milk" events across the entire dairy industry, even if the Mengniu and Yili, are also not immune.While the dairy company's strong "public relations" and advertising, but also failed to retain market confidence, leading to a sharp decline in sales of the inevitable "karma", inventory destroyed and "turn over" the promotion, has become a painful price for dairy enterprises.It appears that just the rise of the "strong Chinese" strategic dairy industry is facing severe challenges, the economic benefits and business ethics will be the future balance of China's enterprises need to make up an important lesson.
09. Alleged manipulation of stock prices, China's richest man, Huang Guangyu of GOME brand controller arrested
Event Date: November 2008
Nature of the incident: Personal Brand
Event playback: November 21, Gome Chairman Huang Guangyu company suspected manipulation of ST Jintai, Zhongguancun, and triple the stock's share price trading company three detained by the police.
Affected, his wife, also resigned from the cuckoo's position in the country the United States, Gome suspended since November 24 has not yet resumption of trading.As of today, the authority of the results of Huang Guangyu incident is still unknown.2008, Huang Guangyu was placed too many expectations, and this year also did not let him down: the rapid growth performance of countries the United States, the Olympic torch's moment of glory for the third time aspirations to wealth top Hoogewerf Block; if not this lastmonth, 2008 for him, can successfully come to an end.Yet fate and Wong Kwong Yu opened a cruel joke, as the phrase may have been popular drama network is a man: I guessed at the beginning, but did not guess the ending.
10. Sina Focus acquisition core business assets, brand strategic alliance 1 +1 = 11
Event Date: December 2008
Nature of the incident: Corporate Brand
Event playback: December 22, Sina and Focus Media announced they reached an agreement, Sina will combine outdoor Focus's digital advertising business.This was the largest since the Internet industry since the birth of a merger, but also from Sina into China's largest Internet media advertising agency.Under the agreement, Sina will be issuing 47 million common shares for the purchase of a subsidiary of Focus Media Focus buildings television, advertising, and shopping mall advertising framework of business-related assets.Focus Media will retain its Internet advertising business, cinema advertising, and traditional outdoor billboard business.For both purposes, 通过 this acquisition, the two sides in fact have formed unbreakable De Brand Zhanluelianmeng Guanxi, Ke Yi Bao Kuo ads provide a comprehensive account of the integration of marketing Fu Wu, for the economic crisis Advertisers are certainly will certainlya big positive.
2008 China Top 10 short-listed brand events
1. 100 million U.S. dollars to sell mobile phone business, focus on personal computer brand Lenovo
2. Eastern 18 flights a collective return, labor-management conflicts that hurt air brand
3. Jun Tang joined the Xinhua all, professional managers pay the first brand new record
4. Cabernet is a trademark Changyu end, brand-building concept of intellectual property rights need to re-
5. The number of Chinese netizens in the world, a huge consumer group propelled the Internet Brand
6. Johnson wholly owned big treasure, but to retain local brand cosmetics peril
7. Hangzhou into the country's first wireless digital city, city brand new element into the
8. Lining Fei-day Olympic torch lit instantly enhance brand value
9. Shenzhou VII manned space successful, national brands again Ambilight
10. I am a successful maiden voyage of new regional aircraft, civil aircraft industry brand in the ascendant
2008 China Brand Events (100 full version)
1. Qingdao Majiagou celery proxy auction, the high-end brand development of agriculture proper way
2. To obtain the right to operate well-known global brands, international journey to new heights Aokang
3. Surmount one mind to fight snow disaster, the state to add luster to brand
4. Old Chinese national identity was protected, is conducive to long-established brand
5. Focus Media, Dentsu Japan together, Internet advertising is the new brand will be
6. Baidu Japan branch official operations,
Internet Brands International recurrence force
7. Huawei number of patent applications, fourth in the world, leading brands of communications equipment made in China
8. Heng Yuan Xiang Zodiac ads being attacked, brand marketing, the need to respect the public mental
9. Justin Lin as World Bank vice president, a great Chinese scholars to enhance brand value
10. 100 million U.S. dollars to sell mobile phone business, focus on personal computer brand Lenovo
11. Li Ning sponsored by the U.S. table tennis team, the Olympic brand marketing, ping-pong diplomacy review
12. America's acquisition of Little Swan, home appliances brand re-integration of the birth of the second strong industry
13. Eagle renamed the country the United States, Huang Guangyu to create high-end home appliance chain brand dream come true
14. The world's largest single terminal transport, quantum leap Brand Capital Airport
15. States United States behind the acquisition of triple trading company, home appliance chain speed expansion of powerful brands
16. Dell, Acer ranks second in the world beyond, rushed courageously notebook brands
17. USA Haier refrigerators domestic market, China's first import of own brand
18. America was born a new central air conditioning, refrigeration equipment brands to break the foreign monopoly
19. Jiannanchun hand Absolut Vodka, the brand change in the situation are the high-end liquor market
20. Focus door wireless messaging experience, the brand is too late to seize the wireless ad
21. Brand NPC of China Initiative proposal is expected to legislation to promote its own brand
22. Hengda Real Estate suspension of listing, the brand reflects the real estate development predicament variables
23. Jahwa acquired mining, national day of the third way out of the brand integration
24. Shuaikang introduces new gas stove and water heater, kitchen and create the world's No. 1 brand
25. Eastern 18 flights a collective return, labor-management conflicts that hurt air brand
26. Haier Air Quality Alliance launched, the Chinese brand is to become the world's vane
27.14 ministries below, to protect long-established to support the financing of eligible brands listed
28. Southwest binary involved in the fight for equity, governance of state-owned enterprises should be restructured to save the brand sequelae
29. Jun Tang joined the Xinhua all, professional managers pay the first brand new record
30. Nine Dragons Paper named by sweatshops, lack of social responsibility, the brand has been widely questioned
31. Five color TV giants form an alliance against foreign products, and joint R & D and procurement
32. Beijing positioning an international financial center, to open the Regional Brand new thinking
33. Sany vs. Caterpillar, construction machinery brand building Zhejiang Base
34. Pledging Olympic Air, Air brand publicly available comprehensive security program
35. Brand and public counterparts,
Bank of China issued the Joint Mengniu milk love card
36.Alibaba together Intel, dedicated computer B2B e-commerce brand push
37. Relief man can conquer nature, suffering the calamities, the more glorious the national brand image
38. A statement by public opinion condemns careless Wang Shi, Vanke brand Mengyin Ying
41. Chinese brand manager the club formed to promote the brand building people-centered
39. Quanjude Direct floor flagship store in Zhengzhou, Central China Duck brand layout
40. Brand Women Summit held in China, millions of maternal love and the Disaster Relief Fund
42. Leap Group Jingbao capital broken chain, facing the line between life brand sewing machines Benchmark
43. Wei Sheng Xiaosheng Intel, Nano processor received the highest award Computex Show
44. Wind boost investment institutions catering brand, Little Sheep became the first stock pot
45. Dawn of 5000 came, the super computer and then into the world's top ten independent brands
46. Yili milk the world's largest production base, high-end brand market structure will change
47. Acquisition of the world's third largest concrete machinery brand, the leading ranks Zoomlion
48. Cabernet is a trademark Changyu end, brand-building concept of intellectual property rights need to re-
49. Chery allowed the preparation of silver emblem, auto finance industry will be the first national brand
50. Sanlu signed the China Astronaut Center, Space milk beverage to enhance brand value
51. PC-free exports to the first paste inspection standard, the Lenovo brand new image for display in China
52. Baidu wireless search users leading brand mobile phones, Internet success
53. Merchants Bank was awarded the U.S. operator's license, international financial brand new start
54. CCB launched private banking services, financial services brands to develop high-end
55. Rising counter odd tiger, antivirus brand will soon market rules melee suddenly variables
56. Netizens even behind the Yuan Longping buy high car, a personal brand image away from the hatred of the rich state of mind
57. Chengdu start global marketing plan, urban brand fully repair the earthquake trauma
58. China's Internet users number in the world, a huge consumer group propelled the Internet Brand
59. Changhong's first line will be built waste recycling home appliances, home appliance brand emphasis on environmental protection
60. Johnson wholly owned big treasure, but to retain local brand cosmetics peril
61. Hangzhou into the country's first wireless digital city, city brand new element into the
62. HERBORIST advance the Champs Elysees in Paris, national brand major leap day
63. Industrial and Commercial Bank of China approved the establishment of the New York branch
China's financial brand to the world
64. Qianmen Street was officially opened, 12 old and famous celebrate the Olympic Games return to old haunt
65. Beijing Olympics hi round century-old dream, the perfect show Chinese brand
67. Lining Fei-day Olympic torch lit instantly enhance brand value
68. Second China Brand Festival victory in the opening, ignited a prairie fire of Chinese brands
69. A gold medal in a hope primary school, Haier brand was the first Olympic marketing public
70. Beijing international trademark registration of long-established organization, take precautions against being registered by
71. Tsingtao beer in hand NBA, broke beer brands after the first Olympic marketing war
72. Pescod launched the world's highest standards of service, air conditioning brands demonstrate excellence
73. Huiyuan accept the Coca-Cola acquired wholly-owned, people worried about the national brand of War
74. LCD brand eating into 34 foreign markets, domestic brands across the board by extrusion
75. Taobao and Ali Mama merger integration of advantageous resources e-commerce brand
76. Konka slim LCD design by IFA gold, home appliances brand innovation without limits
77. Haier washing machines came first generation cross, brought together leading home appliance brand and Technology
78. Aigo digital camera before reaching their first ever top ten, thriving national brand
79. Melamine hit Sanlu brand, the dairy industry is facing a crisis of confidence earthquake
80. Mengniu been removed Erie Bright China Famous Brand, dairy brand in crisis
81. Shenzhou VII manned space successful, national brands again Ambilight
82. Second China Brand Festival held, boosting speed up the rise of Chinese brands
83. Toy giants in trouble, big brands more difficult to bear the pain of loss
84. Food Safety Act repealed exempt system, strict control is conducive to protecting their own brands
85. Ternary first took over after the acquisition of San Lu, the road long way to go dairy brand integration
86. Gain an advantage in large-scale domestic television sales, foreign brands like to counter the price war
87. CCTV exposure Baidu PPC Insider, brand profit and trust should be simultaneously
88. Hainan three axes to create an international tourism brand, take the development of modern service industry
89. Sohu Taobao Championship gold resources advertising, Internet marketing, brand by CCTV
90. The mayor's office open to the scene, Guangzhou Automobile Group's own brand building large speed
91. Home appliances going into the industry to develop new engine is expected to accelerate the rise of domestic brands
92. Alleged manipulation of stock prices, China's richest man, Huang Guangyu of GOME brand controller arrested
93. I am a new regional jet first flight success
Civil aviation industry brand in the ascendant
94. Service brand building local standards starting, accelerating urban development in Nanjing
95. Chery were 10 billion credit support, a strong independent brands to enhance the confidence of international
96. "If You Are," "Laugh" proud Film City, Feng unrivaled brand New Year
97. Sina Focus acquisition core business assets, brand strategic alliance 1 +1 = 11
98. Tianyi Brand China Telecom official release, the development of secondary transition through metamorphosis
99. Expedition to the Gulf of Aden to escort the Chinese navy, Yang national prestige brand in the world
100. Brand Personality of the Year Sanya, China unveiled the 30-year Open Era 30